2005N-0354 Consumer-Directed Promotion of Regulated Medical Products; Part 15 Public Hearing
FDA Comment Number : EC317
Submitter : Ms. Sue Harrison Date & Time: 12/09/2005 10:12:19
Organization : Ms. Sue Harrison
Category : Individual Consumer
Issue Areas/Comments
I disagree with the TV and other ads for specific medicines, especially for things like Viagra or quote: chemical imbalances. The symptoms or benefits stated in the ad are usually so general that 90% of the people watching could say they have that symptom, at least occasionally, or would desire that benefit. But medicines are to handle something objective: a discernable infection, illness or deficiency; not a subjective sensation or desire.

Doctors get educated about medicines that help their patients through studies. The ads on TV bypass the doctors' education and experience and encourage people to self medicate and think something is always wrong with them. These ads are at best misleading and not at all in the public interest. They lead people to believe that a drug will handle their life for them, instead of them handling their life and then feeling good about themselves. It is the same fix as street drugs or alcohol and these things are not allowed to be advertised on TV to children.