2005N-0354 Consumer-Directed Promotion of Regulated Medical Products; Part 15 Public Hearing
FDA Comment Number : EC239
Submitter : Mr. David Elrod Date & Time: 12/07/2005 06:12:30
Organization : Rivendell Technologies, Inc.
Category : Private Industry
Issue Areas/Comments
I have two small children, ages 4 and 1. I periodically have to explain to my
4 year old that many of the drugs they show on TV do not fix the problems they
claim to fix. In particular, the anti-depression drug ads that talk about
chemical imbalances have striking graphics - yet there seems to be little or
no evidence that such an imbalance causes depression, or that the drugs (as
opposed to better nutrition) are the right solution.

I want my kids to grow up relatively drug free. If they need a drug at the
dentist to cover the pain, or an anti-biotic to fight infection, then they
should take it, but trying to teach them that "popping a pill" is not the
solution to their problems is hard when the TV is blasting them with very
catchy ads showing that drugs are the solution to lifes problems.

I've heard, from drug users that I know, that the price of drugs keeps
going up. My parents spent almost $2,000 a month on drugs, and so do
many others in their retirement community. Some of that money seems to
be going to promote the sales of more drugs with flashy, catchy ads which
promote a lifestyle of popping pills to solve problems.

How can parents teach their children not to use recreational drugs
when we are constantly bombarded with the "drugs are the solution"
message on TV? My wife and I don't want to disconnect from society
and stop watching TV, but we really dislike and disapprove of the
"use drugs to solve your problems" advertisements.

David Elrod