2005N-0354 Consumer-Directed Promotion of Regulated Medical Products; Part 15 Public Hearing
FDA Comment Number : EC209
Submitter : Dr. Michael Rutter Date & Time: 12/07/2005 06:12:58
Organization : Dr. Michael Rutter
Category : Individual Consumer
Issue Areas/Comments
I believe that the advertising of drugs that appear on television, radio, and magazines are not in the best interest of public health. The ads are often misleading, confusing, and not appropiate for young childern. I hope that you decide to stop these advertisments.

Due to current regulations, some advertisers choose not to describe the condition that the drug is supposed to help. In my opinion, this leads to consumers considering drugs that are not appropiate. And while it is useful for consumers to learn of other treatment options, 60 second soundbites during primetime television is not the correct time or place for that. These discussions should take place with the patient's doctor.

I also find it difficult to explain to my child the term "four hour erection" while we are watching an television show that I thought would be age appropiate. At a minimum, such ads should be restricted to late night television. Again, if a male is having erection problems, he should learn of treatment options from a doctor, not from a commercial during a football game.

Thank you for the chance to submit my comments.