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  6. Key Points of the Bad Ad Program
  1. Office of Prescription Drug Promotion

Key Points of the Bad Ad Program

What is the Bad Ad Program?

The Bad Ad Program is an FDA-sponsored outreach program designed to educate health care professionals about the role they can play in helping FDA ensure that prescription drug advertising and promotion is truthful and not misleading.

The program helps health care professionals who prescribe medications or otherwise make selection decisions about the use of prescription drugs for patients (including physicians, nurse practitioners, nurses, physician assistants, and pharmacists) to better understand what constitutes appropriate prescription drug promotion and advertising and how to report possible violations.

What are the goals of the program?

The program seeks to increase the effectiveness of OPDP's surveillance program, especially with regard to curtailing inappropriate promotional activities of sales representatives visiting the offices of health care professionals and delivering presentations to health care professionals during industry-sponsored dinner and speaker presentations.

Why educate health care professionals?

OPDP's traditional surveillance activities have been somewhat limited by its inability to observe drug promotion in settings such as physician offices, local dinner programs, and promotional speaker training sessions. By raising awareness about misleading promotion and providing an easy process for reporting it, FDA can gain the valuable assistance of health care professionals in helping to decrease the number of misleading promotional messages about prescription drugs.

Is the program only for health care professionals?

Anyone can submit a complaint to FDA. The Bad Ad Program is focused primarily on health care professionals. FDA also has an educational campaign designed to educate consumers about misleading direct-to-consumer (DTC) promotion. The program is called EthicAd and is web based. 

FDA notes that according to a recent Congressional Budget Office Brief [1], promotional spending on sales promotion to health care professionals outpaces DTC spending by almost 3 to 1. Therefore, the Bad Ad Program provides a valuable opportunity for FDA to increase its surveillance efforts in the largest area of prescription drug promotion.

What does FDA intend to achieve with the Bad Ad Program?

The main purpose of the Bad Ad Program is to raise awareness among health care professionals about the importance of helping FDA in its efforts to prevent misleading promotion of prescription drugs. By providing information to health care professionals about how to identify and report misleading promotion, OPDP will be able to decrease the number of misleading promotional messages directed to health care professionals. This will ensure the accuracy of the prescription drug information that both HCPs and their patients use to make treatment decisions.

How can health care professionals report a potential violation?

To report a potential violation, health care professionals can send an e-mail to badad@fda.gov or call 855-RX-BADAD.

Can reports of potential violations be submitted anonymously?

Reports can be submitted anonymously by health care professionals. However, FDA encourages professionals to include contact information so that OPDP officials can follow-up, if necessary, for more information.

What will happen after a health care professional reports a potentially inappropriate promotion to OPDP?

Once a report is filed, OPDP will evaluate the report to determine if it meets appropriate criteria needed to take a regulatory action. If OPDP finds the promotion to be in violation, OPDP will move forward with a risk-based enforcement strategy, which may include an Untitled Letter, Warning Letter, or referral for criminal investigation. If the report does not meet the appropriate criteria at the time, it will serve as valuable information in focusing our ongoing surveillance activities. Although OPDP will not be able to follow up with each individual who files a report, health care professionals can view regulatory actions taken as a result of reports on FDA's Enforcement Letter page

 [1] http://www.cbo.gov/ftpdocs/105xx/doc10522/12-02-DrugPromo_Brief.pdf (591KB)


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