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National Black Family Cancer Awareness Week #BlackFamCan

Social Media Toolkit for Oncology Center of Excellence Project Community Initiative

NBFCAW Award Winning

Empowering Patients Living with Cancer, Survivors, Advocates and Consumers 

The purpose of National Black Family Cancer Awareness Week is to increase cancer awareness in one of the most vulnerable segments of the US population. This initiative aims to marshal community-based stakeholders to build knowledge surrounding cancer clinical trial participation and minority population specimen donations to national genomic databases for cancer research.

Conversations on Cancer Public Panel Discussion

Please click on image below to watch and enjoy this pre-recorded event with special guest, FDA Commissioner, Dr. Califf (10:28/1:30:28)

CoCa #Black Fam Can NBFCAW 2022


Dr. Califf

How to Participate During National Black Family Cancer Awareness Week (NBFCAW)

OCE Project Community recommends the following areas of focus and engagement in your community and networks.

  • Cancer Clinical Trial and Genomic Donations Awareness to Advance Equitable Treatment Development
  • Cultural Opportunities to Increase Cancer Awareness (Juneteenth, Creative Arts)
  • Educational Awareness (Prevention, Screening, Increasing Knowledge and Lifestyle Impact)
  • Career/Workplace and Cancer Research 

Examples of your potential engagement might include but aren’t limited to:

  • Prostate, breast, colon or lung cancer awareness discussions sponsored by your community health and wellness program leaders.
  • Students and seniors working together on a project reflecting family history and cancer awareness.
  • Conducting a walk, 5K or movement session to address the importance of exercise in preventing cancer.
  • An informal recipe swap designed to update family food favorites to healthier versions to promote diet and addressing cancer prevention.
  • Information on research about increasing cancer equity in the Black community. 

NBFCAW's Social Media #BlackFamCan Toolkit 

Toolkit includes:

Social Media Graphics Folder (click on any of the graphics below)


YouTube promotional videos

National Black Family Cancer Awareness Week


Be the first to promote NBFCAW with your friends by posting #BlackFamCan on all your social media channels

Run time: 12 seconds

OCE Director Richard Pazdur, MD

OCE Director
Richard Pazdur, MD

Please join us & help raise awareness for those at greatest risk, National Black Family Cancer Awareness Week
June 16-22, 2022

Run time: 2:40

Answer the Call

Answer the Call

Making Clinical Trials Available for Everyone
National Black Family Cancer Awareness Week 
June 16-22, 2022

Run time: 33 seconds

Power of Community

Power of Community

How will you participate? There is still time to plan for National Black Family Cancer Awareness Week, #BlackFamCan

Run time: 1:08

How to Use

Download, socialize and customize the content in ways that fit the needs of your channels, messaging, and audience. 

Download: Treat this toolkit and these copyright-free materials as your own, with this caveat—the FDA logo must not be re-purposed for use on other webpages or non-FDA materials. Please remember to use #BlackFamCan

Socialize: #BlackFamCan toolkit materials are designed to be shared. If you have a Twitter, Facebook, Instagram or other social media account and an interest in helping OCE Project Community promote cancer awareness on social media, we hope you too will make frequent and free use of the toolkit.

Customize: All jpegs materials in this toolkit are made to be customized in some way, whether that be by adding your agency’s logo and URL or by pairing one of our graphics with a social media message of your own.

Origin of National Black Family Cancer Awareness Week

This initiative began in 2021, coinciding with the 50th anniversary of the National Cancer Act and the signing of Presidential Executive Order 13985, “Advancing Racial Equity and Support for Underserved Communities Through the Federal Government, Section 8.”  

Section 8 of the Presidential Executive Order States: 

Engagement with Members of Underserved Communities. In carrying out this order, agencies shall consult with members of communities that have been historically underrepresented in the Federal Government and underserved by, or subject to discrimination in, Federal policies and programs. The head of each agency shall evaluate opportunities, consistent with applicable law, to increase coordination, communication, and engagement with community-based organizations and civil rights organizations.

Connect With Us!

Twitter: #BlackFamCan, #OCEProjectCommunity

Email: OCE-Engagement@fda.hhs.gov

Additional Information

  • Share #BlackFamCan and upload your cancer awareness campaign evidence to social media
  • OCE’s Project Community
  • OCE Conversations on Cancer
  • FDA Resources for Patients With Cancer
  • FDA Oncology Center of Excellence
  • Alternatives to Using Placebos in Cancer Clinical Trials (1.5MB PDF)
  • What is Precision Oncology? (2.6MB PDF)
  • Cancer and Men (HHS Office of Minority Health)
  • Link to article: Disparities in Cancer Prevention in the COVID-19 Era
  • About FDA Patient Engagement 



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