Tobacco Products

The Real Cost: Campaign Resources

Organizations that work directly with at-risk youth can help extend the campaign by sharing "The Real Cost" posters and social media channels with them. Partners who do not work directly with youth can share our resources with youth-focused organizations.

FDA's goal is to keep "The Real Cost" campaign authentic through a peer-to-peer approach. "The Real Cost" campaign website ( and social channels are intended for the campaign target audience. Public health organizations and interested adults can and should use FDA's social media channels, including @FDATobacco disclaimer icon on Twitter and on Facebook to engage with us around the campaign. We also have a list of suggested tweets that you can use.

Stakeholders who want to learn more about our research and evaluation efforts and the facts behind our messaging platforms can download or order our campaign fact sheets intended for adult audiences.

Campaign Fact Sheets for Adults

Campaign Overview Research & Evaluation
A thumbnail of the The Real Cost Overview PDF The Real Cost Research and Evaluation PDF Handout Thumbnail

 *** Source Information for Factsheets

A Sampling of Real Cost Ads

These ads are intended for teens and are not available for stakeholder use.

The Real Cost Commercial: Jeans
The Real Cost Commercial : Face of Dip

The Real Cost Campaign Posters for Youth

Chemicals Lung Skin Teeth
The Real Cost Chemicals PDF Thumbnail The Real Cost Lung PDF Thumbnail The Real Cost Skin PDF Thumbnail The Real Cost Teeth PDF Thumbnail

The Real Cost Campaign Postcards for Youth

Chemicals Teeth Menthol
CTP - Real Cost Campaign Postcards for Youth - Chemicals Thumbnail CTP - Real Cost Campaign Postcards for Youth - Teeth Thumbnail CTP - Real Cost Campaign Postcards for Youth - Menthol Thumbnail


Page Last Updated: 02/24/2017
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