Tobacco Products

The Real Cost: Campaign Resources

Do you work directly with youth? Get involved!

Our goal is to keep "The Real Cost" campaign an authentic and effective youth tobacco prevention brand. "The Real Cost" campaign website and social channels are intended for the campaign target audience only -- youth ages 12-17. Organizations that work directly with youth can help extend the campaign in the following ways:

Don’t work directly with youth? You can still help.

Public health advocates, educators, and anyone else who is interested in spreading the word about “The Real Cost” to adult audiences can use FDA's social media channels to engage with us around the campaign, including @FDATobacco on Twitter and on Facebook.

You can also download and share our campaign fact sheets for adults:

Campaign OverviewResearch & Evaluation
A thumbnail of the The Real Cost Overview PDFThe Real Cost Research and Evaluation PDF Handout Thumbnail


A Sampling of Real Cost Ads


View more “The Real Cost” ads on our YouTube Channel.

Page Last Updated: 10/16/2017
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