Tobacco Products

Fresh Empire: Campaign Resources

FDA's goal is to keep “Fresh Empire” campaign authentic through a peer-to-peer approach. “Fresh Empire” campaign website ( and social channels are intended for the campaign target audience. Public health organizations and interested adults can and should use FDA's social media channels, including @FDATobacco disclaimer icon on Twitter and disclaimer icon on Facebook to engage with us around the campaign. We also have a list of suggested tweets that you can use.

If your organization works directly with multicultural youth you can help extend the campaign by sharing the posters and postcards with them. We ask those who do not work directly with youth to share our resources with multicultural youth-focused organizations.

To learn more about our research and evaluation efforts and the facts behind our campaign messaging platforms, download our campaign fact sheets intended for adult audiences.

Fresh Empire Campaign Fact Sheets for Adults

Campaign Overview

Fresh Empire Campaign Overview Thumbnail

Research and Evaluation

Fresh Empire Campaign Research and Evaluation Thumbnail

Campaign Poster for Youth
Tobacco-Free Identity

Fresh Empire Campaign Poster Thumbnail

Campaign Postcard for Stakeholders

Campaign Postcard

Fresh Empire Campaign Postcard Thumbnail

Page Last Updated: 10/16/2017
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