Tobacco Products

Every Try Counts Campaign Resources

FDA’s newest public education campaign, “Every Try Counts” is aimed at encouraging cigarette smokers to quit through messages of support that underscore the health benefits of quitting. These messages will be displayed in and around gas stations or convenience stores – retail locations where smokers face a multitude of triggers and that typically feature cigarette advertisements. The “Every Try Counts” campaign targets smokers ages 25-54 who have attempted to quit smoking in the last year but were unsuccessful.  

The “Every Try Counts” campaign website is intended for the campaign’s target audience. We encourage everyone to visit for quitting tools and information you can share with your friends, family, and community. Public health organizations and other interested stakeholders can and should use FDA's social media channels, including @FDATobaccodisclaimer icon on Twitter and on Facebook to engage with us around the campaign.  

To learn more about our research and evaluation efforts and the facts behind our campaign, download our campaign fact sheets intended for stakeholder audiences.

Every Try Counts Fact Sheets for Stakeholders

Print versions of campaign materials may be available for use in your area. Please contact us at if you would like additional information to share with your community or workplace.


Page Last Updated: 01/17/2018
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