Tobacco Products

FDA's Youth Tobacco Prevention Plan

Public Hearing and Request for Comment--Eliminating Youth Electronic Cigarette Use: The Role for Drug Therapies

FDA will hold a public hearing on January 18, 2019 to discuss efforts to eliminate youth e-cigarette use, with a focus on the potential role of drug therapies to support cessation and the issues impacting the development of such therapies.

Key Dates

FDA's Youth Tobacco Prevention Plan—a key component of the agency's Comprehensive Plan for Tobacco and Nicotine Regulation—is a series of actions to stop youth use of tobacco products, especially e-cigarettes, with special focus on three key areas:

  • Preventing youth access to tobacco products
  • Curbing marketing of tobacco products aimed at youth; and
  • Educating teens about the dangers of using any tobacco product, including e-cigarettes, as well as educating retailers about their key role in protecting youth 


FDA's enforcement actions and youth education efforts designed to protect kids from the harms of e-cigarettes include:


Dr. Scott Gottlieb

New Actions on Flavored Tobacco Products

FDA unveils new steps preventing youth access.

FDA takes new steps to address epidemic of youth e-cigarette use

Efforts include action against 1,300+ retailers and 5 major manufacturers for their roles perpetuating youth access.

Warning retailers for selling e-cigarettes to minors

FDA will continue to take action against retailers for selling tobacco products to minors.

Letter from FDA

Protecting children from e-liquid dangers

Warning companies that misleadingly labeled or advertised e-liquids resembling kid-friendly food products.

FDA investigating marketing of 40+ e-cigarette products

FDA sent letters to 21 e-cigarette companies requesting information.

Requiring manufacturers to provide critical information

FDA sent several requests related to JUUL and other e-cigarette products.


Over 10.7 million youth aged 12-17 are at-risk for using e-cigarettes.

E-cigarette myths infographic

FDA partnered with Scholastic to provide e-cigarette information for parents and educators.

Ensuring teens understand the risks of e-cigarettes

FDA expanded its award-winning youth tobacco prevention campaign, "The Real Cost."

Helping retailers comply with age restrictions

FDA launched a retailer education effort, "This is Our Watch."

For More Information



Additional Resources

Page Last Updated: 01/09/2019
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