Tobacco Products

FDA's Youth Tobacco Prevention Plan

Public Hearing and Request for Comment--Eliminating Youth Electronic Cigarette Use: The Role for Drug Therapies

FDA will hold a public hearing on January 18, 2019 to discuss efforts to eliminate youth e-cigarette use, with a focus on the potential role of drug therapies to support cessation and the issues impacting the development of such therapies. Submit a public comment to the docket through February 1, 2019.

FDA's Youth Tobacco Prevention Plan—a key component of the agency's Comprehensive Plan for Tobacco and Nicotine Regulation—is a series of actions to stop youth use of tobacco products, especially e-cigarettes, with special focus on three key areas:

  • Preventing youth access to tobacco products
  • Curbing marketing of tobacco products aimed at youth; and
  • Educating teens about the dangers of using any tobacco product, including e-cigarettes, as well as educating retailers about their key role in protecting youth 


FDA's enforcement actions and youth education efforts designed to protect kids from the harms of e-cigarettes include:


Dr. Scott Gottlieb

New Actions on Flavored Tobacco Products

FDA unveils new steps preventing youth access.

FDA takes new steps to address epidemic of youth e-cigarette use

Efforts include action against 1,300+ retailers and 5 major manufacturers for their roles perpetuating youth access.

Warning retailers for selling e-cigarettes to minors

FDA will continue to take action against retailers for selling tobacco products to minors.

Letter from FDA

Protecting children from e-liquid dangers

Warning companies that misleadingly labeled or advertised e-liquids resembling kid-friendly food products.

FDA investigating marketing of 40+ e-cigarette products

FDA sent letters to 21 e-cigarette companies requesting information.

Requiring manufacturers to provide critical information

FDA sent several requests related to JUUL and other e-cigarette products.


Over 10.7 million youth aged 12-17 are at-risk for using e-cigarettes.

E-cigarette myths infographic

FDA partnered with Scholastic to provide e-cigarette information for parents and educators.

Ensuring teens understand the risks of e-cigarettes

FDA expanded its award-winning youth tobacco prevention campaign, "The Real Cost."

Helping retailers comply with age restrictions

FDA launched a retailer education effort, "This is Our Watch."

For More Information



Additional Resources

Page Last Updated: 01/16/2019
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