Tobacco Products

E-Liquids Misleadingly Labeled or Advertised as Food Products

FDA and the Federal Trade Commission (FTC) issued warning letters to companies that misleadingly labeled or advertised nicotine-containing e-liquids as kid friendly food products such as juice boxes, candies, and cookies. E-liquids are dangerous for children, and in fact, young children exposed to nicotine in e-liquids can experience severe harms such as death, seizure, and coma.

Manufacturers of e-liquids marked with an asterisk received warning letters from FDA only, and not the FTC.
Below is a list of all the companies and products included in the 17 warning letters:

Update: In response to receiving the FDA and FTC letters, every product on the list was removed from the market.

One Mad Hit Juice Box

Side by side Comparison of Juice Box E Liquid package resembling children’s apple juice box and Treetop apple juice box packaging

Candy King Batch/Candy King Sour Worms

Side by side comparison of Candy King Batch E Liquid packaging resembling sour gummy candy package and Candy King Batch E Liquid bottle depicted with sour gummy candy

Patches by Candy Co.

Side by side comparison of Candy Co. Patches E Liquid package pictured next to sour gummy candies and Sour Patch Kids sour gummy candy packaging

Pink Sticks

Side by side comparison of Pink Sticks E Liquid packaging resembling strawberry cream covered biscuit sticks and Pocky strawberry cream covered biscuit sticks package

V'Nilla Cookies & Milk

Side by side comparison of E liquid resembling vanilla cookie packaging and Nilla Wafers and Golden Oreo vanilla cookie packaging

Whip'd Strawberry

Side by side comparison of E liquid resembling whipped topping canister and Reddi Wip whipped topping canister

Twirly Pop

Side by side comparison of E liquid Twirly Pop packaging resembling lollipops and Lollipops: Unicorn Pop, Whirly Pop, Twirl Pops

Vape Heads Sour Smurf Sauce

Side by side comparison of Vape Heads E liquid bottle resembling sour candy packaging and Warheads Extreme Sour Hard Candy and Super Sour candy drops

Unicorn Cakes*

Side by side comparison of E liquid depicting cartoon unicorn and Cartoon unicorn images similar to design of Virtue Vape Unicorn Cakes e liquid

Chill Purple Grape*

Side by side comparison of Purple Grape E liquid resembling grape flavored soda packaging and Fanta grape and San Pellegrino flavored soda can

Frank 'N Vape*

Side by side comparison of Frank N Vape E Liquid packaging resembling children’s cereal and Franken Berry children’s cereal box

* Manufacturers of e-liquids marked with an asterisk received warning letters from FDA only, and not the FTC.


FDA's Youth Prevention Plan

The warning letters issued to these companies are just one aspect of FDA's Youth Tobacco Prevention Plan. The agency continues to enforce important existing regulations specifically aimed at addressing youth access to tobacco products, including e-cigarettes and other vaping products. Importantly, the FDA recently announced a nationwide blitz of brick-and-mortar and online retailers and issued warning letters to businesses that sold JUUL brand products to minors. Protecting our nation's youth from the dangers of tobacco products is among the most important responsibilities of the FDA.

Page Last Updated: 08/23/2018
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