Tobacco Products

Advertising & Promotion

To reduce the number of children and adolescents who use tobacco products and to prevent health consequences associated with tobacco use, the Food, Drug, and Cosmetic Act (FD&C Act) and its implementing regulations restrict the way tobacco product manufacturers, retailers, and distributors can advertise and promote tobacco products.

When Do I Need To Comply?

For newly-regulated tobacco products, FDA has provided a compliance period for certain labeling and advertising requirements:

Sponsoring an Event

Manufacturers, retailers, and distributors are restricted from sponsoring in a cigarette or smokeless brand name any athletic, musical, or other social or cultural event, or any entry or team in any event, per 21 CFR Part 1140.

Use of Brand Name, Logo, Symbol, Motto, etc.

Manufacturers and distributors are prohibited from selling or distributing any item or service (other than cigarettes or smokeless tobacco or roll-your-own paper) that bears the brand name, logo, symbol, motto, etc. that are identifiable with those used for any brand of cigarettes or smokeless tobacco, per 21 CFR Part 1140

Free Sample Restrictions

The prohibition on the distribution of free samples applies to all "tobacco products," (except for smokeless tobacco products distributed in a "qualified adult-only facility" and in limited quantities as specified in the law, per Section 102 of the Tobacco Control Act) including newly-deemed tobacco products—including their components and parts, but not accessories, per 21 CFR § 1140.16(d).

Format and Display Requirements for Required Warning Statements on Advertisements

Advertisements include print advertisements and other advertisements with a visual component (including, for example, advertisements on signs, shelf-talkers, Web pages, and email). The required warning statement on advertisements must:

  • Appear on the upper portion of the advertisement within the trim area;
  • Occupy at least 20 percent of the area of the advertisement (warning area);
  • Be printed in at least 12-point font size and ensure that the required warning statement occupies the greatest possible proportion of the warning area set aside for the required warning statement;
  • Be printed in conspicuous and legible Helvetica bold or Arial bold type or other similar sans serif fonts and in black text on a white background or white text on a black background in a manner that contrasts by typography, layout, or color, with all other printed material on the advertisement;
  • Be capitalized and punctuated;
  • Be centered in the warning area in which the text is required to be printed and positioned such that the text of the required warning statement and the other textual information in the advertisement have the same orientation; and
  • Be surrounded by a rectangular border that is the same color as the text of the required warning statement and that is not less than 3 millimeters (mm) or more than 4 mm.


Page Last Updated: 02/17/2017
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