For Consumers

Pink Ribbon Sunday Program

The FDA Office of Women’s Health (OWH) launched the Pink Ribbon Sunday Mammography Awareness Program to educate African American and Hispanic women about early detection of breast cancer through mammography. The program strives to reduce breast cancer health disparities by providing community leaders like you with free resources to develop mammography awareness programs tailored to the needs of your region.

Pink Ribbon Sunday activities have been conducted in urban and rural communities from Oklahoma to Puerto Rico, reaching over 100,000 women. Activities have ranged from mobile mammography events and health fairs to “Pink” luncheons and concerts.

Get Involved! It's easy.

You can help. You may even save lives. As an active member of your religious or community group, you can organize Pink Ribbon events for your community.

Who should participate?

Pink Ribbon Sunday originally targeted churches, but the program has since expanded to all types of organizations serving women from diverse ethnic, religious, and social backgrounds. Participating groups include:

  • Religious Institutions
  • Women's Clubs
  • Sororities
  • Community Based Organizations
  • Health Clinics and Hospitals

What do you need to do to get started?

Download the Pink Ribbon Sunday Guide (PDF 1000KB). The guide provides five simple steps and sample materials to help you plan and promote mammography awareness activities in your community.

  • Step 1 - Get Support from Church or Organization Leadership
  • Step 2 - Start Planning
  • Step 3 - Spread the Word: Promote Your Event
  • Step 4 - Implement Your Activities
  • Step 5 - Do Your Follow-Up

What types of materials can you get?

You can order free bulk copies of FDA mammography materials at:

You can also download a flyer to help promote your Pink Ribbon activities. Just type in the date, time, and location for your event.

What types of activities do you need to do?

You decide what types of activities will fit the needs of your community and your budget. Some groups have done simple activities like invite a speaker to church or set up a table to distribute free mammography fact sheets. Groups with more resources have organized health fairs and free mammography screening events. The Pink Ribbon Sunday Guide provides examples of simple and more advanced activities.

Do the activities have to be held on Sunday?

No. The program got its name because the first activities were held at churches on Sunday. However, Pink Ribbon events can be held any day of the week depending on the preferences of your community.

Does the FDA provide funding?

No. FDA does not provide money to pay for any costs associated with your Pink Ribbon activities. FDA only provides access to the free fact sheets and postcards available from the Office of Women's Health.

Additional Mammography Resources

Contact FDA

Food and Drug Administration Office of Women's Health

10903 New Hampshire Avenue


Silver Spring, MD 20993

Page Last Updated: 03/28/2017
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