Nutrition Facts Label: Read the Label Youth Outreach Campaign

NOTE: FDA has issued final changes to update the Nutrition Facts label for packaged foods. For more information, see Changes to the Nutrition Facts Label.

Welcome to Read the Label, the “next generation” of FDA’s award-winning Spot the Block outreach campaign! Originally launched in 2007, this comprehensive program from the FDA has evolved into a nationwide grassroots initiative. Through this hands-on campaign, kids, families and community outreach leaders unite with the goal of using the Nutrition Fact Label as their everyday tool for making smart and healthful food choices.

The Read the Label Youth Outreach Campaign is an exciting initiative that challenges kids (ages 9 to 13) to look for and use the Nutrition Facts Label on food and beverage packages. The campaign includes fun, easy tips and targeted education to help make label reading a key component through which today’s young people are equipped to achieve a healthy childhood weight. With engaging content plus hands-on parent information and community outreach, kids and families across the U.S. can use the label to compare foods today and every day! 

Read the Label Campaign

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For Kids

Read the Label includes lots of tips and challenges created especially for you! These printable activities help you learn more about serving size, calories, and nutrients. So, get started today. You’ll learn a lot and have fun when you Read the Label! 

You can also download the entire collection of materials for kids in one zip file (ZIP, 5.3MB).

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For Parents

Helping your kids understand how to read the Nutrition Facts Label on food packages is important. After all, the label is a tool for making food choices that they’ll be able to use throughout their lives. And the sooner they begin to Read the Label, the sooner they’ll be making healthful choices when comparing foods. 

Nutrition Facts Label Education Material for ParentsThese ready-made, informative tools can help you help your kids get their food facts first. Check them out – and have fun engaging with your child as you explore the Nutrition Facts Label together! 

You can also download the entire collection of materials for parents in one zip file (ZIP, 3.4MB).

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For Health Educators & Community Outreach

Reaching kids in communities is an important aspect of the Read the Label campaign.
Local background materials will prepare you to teach your local tweens and families about the Nutrition Facts Label on food packages. Use them to bring nutrition information to young people where they live, gather, and play!

  • Read the Label Community Outreach Manual (PDF, 4.2MB)  Nutrition Facts Label Education Material for Educators
    This hands-on, how-to manual gives you the background information you need and guides you through a flexible one- or two-part parent presentation. It also includes 3 engaging Family Take-home Activities and a mini-poster!

  • Read the Label Leader’s Guide (PDF, 2.1MB)
    This activity-based manual is designed specifically for Afterschool Programs, Summer Camps, Scout Troops, and Community Education Organizations. 

  • Read the Label Presentation (PDF, 4.2MB)
    The presentation is designed to work in conjunction with the Community Outreach Manual. You can project it on a screen or print it out onto transparencies.

  • Read the Label Talking Points (PDF, 269KB)
    This at-a-glance fact sheet gives a brief history of the Read the Label (formerly Spot the Block) Youth Outreach Campaign, highlighting its key messages and providing helpful insights about the youth and parent audiences.

You can also download the entire collection of materials for educators and community outreach in one zip file (ZIP, 6.5MB).

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Page Last Updated: 08/03/2016
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