Drugs

Generic Drugs Stakeholder Toolkit

The following information is provided to help you promote FDA as a resource for information on generic medications and encourage prescribers and patients to talk to each other about generic medications. 

Animated GIFs

Do generics work the same as brand-name medicines? (GIF – 1.76MB)
A shareable GIF which states that generic and brand-name medicines work the same.

Generic medicines work the same as brand-name medicines

Are generics as safe, effective, and high quality as brand-name medicines?  (GIF - 2.19MB)
A shareable GIF which explains that, though they may look different, generics are as safe, effective, and high quality as brand-names.

Generic medicines may look different than brand-name drugs the duplicate. But they are as safe and effective.

How are generics and brand-name medicines the same? (GIF - 5.27MB)
A shareable GIF that lists which characteristics generic and brand-name medicines share.

Generics and brand-name medicine have the same: active ingredients, safety, effectiveness, strength, quality, and benefits

Sample Social Media Posts for Consumers/Patients

Twitter Messages

  1. Why do #GenericDrugs look different? Because it’s what’s on the inside that counts. Learn more at www.FDA.gov/GenericDrugs
  2. #GenericDrugs may look different, but they work the same as brand-name medicines. Learn more at www.FDA.gov/GenericDrugs
  3. Have questions about #GenericDrugs? FDA has answers. Learn more at www.FDA.gov/GenericDrugs
  4. #GenericDrugs are the same in strength, dosage, quality & performance as their brand-name alternatives. More at www.FDA.gov/GenericDrugs
  5. #GenericDrugs can cost as much as 80-85% less, but are not lower quality. Learn more at www.FDA.gov/GenericDrugs
  6. Why do generic drugs cost less? Market competition drives down price, but not quality, safety, or effectiveness. www.FDA.gov/GenericDrugs

Facebook Posts

  1. Why do generic medications sometimes look different? Because it’s what’s on the inside that counts. Learn more at www.FDA.gov/GenericDrugs
  2. Generic medicines may look different, but they work the same as brand-name medicines. Learn more at www.FDA.gov/GenericDrugs
  3. Have questions about generic medicines? FDA has the answers. Learn more at www.FDA.gov/GenericDrugs
  4. Generic medications are the same in strength, dosage, quality & performance as their brand-name alternatives. More at www.FDA.gov/GenericDrugs
  5. Generic medicine can cost 80-85% less than brand-name medicines. But while they are often lower cost, they are not lower in quality, safety, or effectiveness.  Learn more on www.FDA.gov/GenericDrugs
  6. Why do generic medications cost less? Their availability creates market competition, driving down price, but not safety, effectiveness, or quality. Learn more at www.FDA.gov/GenericDrugs

Information Cards

Get the Facts about Generic Medicine -  infocard
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Get the Facts about Generic Medicine 4
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Get the facts about Generic Medicine - infocard 9

Social Media Posts for Prescribers

Twitter Messages

  1. #GenericDrugs are as safe, effective & high quality as brand-name medicines. More information at www.FDA.gov/GenericDrugs
  2. Help answer patient questions and concerns about #GenericDrugs. To learn more visit www.FDA.gov/GenericDrugs
  3. #GenericDrugs are the same in strength, dosage, quality & performance as their brand-name alternatives. More at www.FDA.gov/GenericDrugs
  4. #GenericDrugs must meet high standards to receive FDA approval. Share the facts with patients and learn more at www.FDA.gov/GenericDrugs
  5. #GenericDrugs can cost 80-85% less. #GenericDrugs may have a lower cost, but are not lower quality. www.FDA.gov/GenericDrugs
  6. #GenericDrugs lower costs, but not quality, safety, or effectiveness—and can help patients stick with treatment. www.FDA.gov/GenericDrugs

Facebook/LinkedIn Posts

  1. You can help your patients trust the medications you prescribe. Talk to your patients about how generic medicines are FDA-regulated, and as safe, effective, and high-quality as the name brand versions. Learn more at www.FDA.gov/GenericDrugs
  2. For help answering patient questions and concerns about generic medications, visit www.FDA.gov/GenericDrugs
  3. Generic medicines are the same in strength, dosage, quality, and performance as their brand-name versions. Learn more at www.FDA.gov/GenericDrugs
  4. Generic medications must meet high standards to receive FDA approval. Share the facts with patients, and learn more at www.FDA.gov/GenericDrugs
  5. Generic medicines can cost 80-85% less than brand-name medicines. While they may have a lower cost, but are not lower in quality, safety, or effectiveness. Share the facts with patients. More on www.FDA.gov/GenericDrugs
  6. By lowering the price, but not the quality, safety, or effectiveness, generic medicines can help patients afford to stick with their treatment. Learn more at www.FDA.gov/GenericDrugs

Information Cards

Your patients have questions about generics - Prescriber 1
Your patients have questions about generics - Prescriber 2

Sample Blog/Newsletter Article

Sample Blog Post/Newsletter Article

 

Page Last Updated: 11/01/2017
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