About FDA

Office of Prescription Drug Promotion (OPDP) FDA-Track Metrics

Number of core initial promotional campaign material reviews completed in the month

Dictionary: “Launch” materials are the initial promotional materials that companies disseminate to healthcare professionals and consumers after FDA approves a new drug (or approves a new use for a drug). FDA believes it is critically important to ensure that the promotional messages companies use to introduce new drugs are accurate and balanced as these messages form the public’s first impression of new drugs. The “core” launch materials are those that contain the key messages that will be used throughout the launch campaign, as well as representative examples of other important disclosures, such as risk information, for the advertised product. By reviewing and providing advisory comments on core launch campaigns in a timely manner, OPDP can positively influence the initial marketing messages that companies disseminate about their new products and help ensure that the public receives accurate and balanced information about new prescription drugs. Because this is a program measure (i.e., a measure that focuses on the OPDP program area), the time required for consultation outside of OPDP (if any) on launch campaigns is being subtracted out of the overall review time. As a result, the measure is reflective of the time it takes to review these materials within OPDP rather than the total agency review time.

Completed Core Launch Review in 45 days

 Time Number
 Oct 2017 6
 Nov 2017 8
 Dec 2017 4
 Jan 2018 3
 Feb 2018 7
 Mar 2018 10
 Apr 2018 1
 May 2018 6
 Jun 2018 5
 Jul 2018 5
 Aug 2018 5
 Sep 2018 8

FY 2018 YTD: 68 

Percent Completed Core Launch Reviews in 45 days

 Time Number
 Oct 2017 67
 Nov 2017 80
 Dec 2017 100
 Jan 2018 100
 Feb 2018 88
 Mar 2018 67
 Apr 2018 50
 May 2018 67
 Jun 2018 63
 Jul 2018 80
 Aug 2018 80
 Sep 2018 100

FY 2018 YTD: 79


The FDA’s goal is to provide comments on draft “core launch” promotional materials within 45 days of the voluntary submission of these materials by sponsors. However, some recent draft core launch promotional materials submitted for voluntary review have raised complex issues that required additional review, resulting in review times that exceeded the 45 day goal. While review timeframes for certain submissions may require more than 45 days in the immediate future, the FDA is working hard to review the majority of submissions within 45 days and to achieve overall completion percentages that are similar to those observed in the past. Sponsors are encouraged to contact the FDA with any questions and to temporarily build in additional review time for their materials.

Percentage of complaints preliminarily reviewed and acknowledged within 30 days of receipt

Dictionary:  OPDP receives complaints regarding potentially false or misleading promotion from health care professionals, consumers, drug sponsors, and law firms.  OPDP's goal is to acknowledge receipt of these complaints within 30 calendar days.

Complaints Acknowledged in 30 days

 Time Number
 Oct 2017 2
 Nov 2017 7
 Dec 2017 16
 Jan 2018 16
 Feb 2018 9
 Mar 2018 8
 Apr 2018 7
 May 2018 9
 Jun 2018 10
 Jul 2018 4
 Aug 2018 7
 Sep 2018 9

FY 2018 YTD: 104

Percent Complaints Acknowledged in 30 days

 Time Number
 Oct 2017 100
 Nov 2017 100
 Dec 2017 100
 Jan 2018 100
 Feb 2018 100
 Mar 2018 100
 Apr 2018 100
 May 2018 100
 Jun 2018 91
 Jul 2018 100
 Aug 2018 88
 Sep 2018 100

FY 2018 YTD: 98

Number of Form 2253 Submissions and 2253 Materials

Dictionary:  Sponsors are required to submit promotional materials under cover of Form 2253 prior to dissemination. This metric is a distinct count of Form 2253 submissions and materials included within those submissions.

Count of Form 2253 Submissions

Count of Form 2253 Materials



Page Last Updated: 10/25/2018
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