Kathleen Crosby, Director, Office of Health Communication and Education
Kathleen Crosby is currently Director of the Office of Health Communication and Education at the Center for Tobacco Products (CTP) of the U.S. Food and Drug Administration. She was appointed to that position in February 2011. The Office of Health Communication and Education at CTP is responsible for public education, stakeholder education, and information programs to assure success in all aspects of FDA’s implementation of the Tobacco Control Act. This includes developing communication strategies to facilitate minimizing youth tobacco use, helping current tobacco users to quit, and building understanding and compliance with FDA tobacco product regulations.
Ms. Crosby’s career spans 20 years of senior-level marketing and advertising experience working with one of the nation’s leading ad agencies on large-scale multimedia campaigns and education programs for major national brands in both the private sector and the non-profit arenas. Her expertise includes traditional advertising from television, radio, print, out-of-home, direct marketing, and experiential marketing to the full range of digital and new media platforms.
Before beginning at CTP, Ms. Crosby was Senior Vice President, Group Campaign Director of the Washington office of the Ad Council, where she successfully managed day-to-day operations. In her nine years at the Ad Council, she created integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues for non-profit and government clients. One of Ms. Crosby’s leadership roles at the Ad Council was as Campaign Director for seventeen U.S. government agencies’ public education campaigns. She has worked with both program and senior leadership of many U.S. government Cabinet agencies, including the Departments of Health and Human Services, Transportation, Homeland Security, Energy, Defense, Agriculture, and Justice. Previously, while serving as Vice President of Strategic Planning at Arnold Worldwide, Ms. Crosby oversaw strategic development on many high profile and successful public education campaigns including the cutting-edge, multi-million dollar, anti-tobacco “Truth” campaign for the Legacy Foundation. The “Truth” campaign is widely regarded as the most potent and successful anti-tobacco public education campaign ever conducted in the United States.
Ms. Crosby received a B. A. degree from University of Colorado in Political Science with a minor in Spanish.