• Decrease font size
  • Return font size to normal
  • Increase font size
U.S. Department of Health and Human Services

Tobacco Products

Tobacco Product Marketing Orders


On this page:




Email Icon

Sign-up For Updates About This Page

Enter your email address below to receive notifications when we update this content. You can also subscribe to other tobacco product email updates from FDA.

Tobacco products are a unique addition to FDA’s regulatory authorities because they are: 

  • Harmful yet widely used consumer products; and
  • Responsible for severe health problems in both users and non-users, including cancer, lung disease, and heart disease, which often lead to death.     

FDA’s traditional “safe and effective” standard for evaluating medical products does not apply to tobacco. Instead, FDA regulates tobacco products based on a public health standard intended to reduce the toll that tobacco use causes. To legally market a new tobacco product in the United States, a manufacturer must receive a written order from FDA permitting the marketing of the new tobacco product under one of three pathways. These three pathways are as follows:

  • Premarket Tobacco Applications
  • Substantial Equivalence
  • Exemption from Substantial Equivalence  



Premarket Tobacco Application

Marketing orders are given to Premarket Tobacco Applications that have demonstrated that the new tobacco product is appropriate for the protection of the public health, which is determined with respect to the risks and benefits to the population as a whole, including users and non-users of tobacco products, and taking into account the following: 

  • The increased or decreased likelihood that existing users of tobacco products will stop using such products; and
  • The increased or decreased likelihood that those who do not use tobacco products will start using such products.


Summary of Premarket Tobacco Application Final Actions

 PMTA Final ActionsFebruary 2014Total to Date
 Refuse to File (RTF) submissions for PMTAs4 4


Explanation of Selected PMTA Decisions

Included in the summary below are some of the reasons why the FDA may refuse to file a new tobacco product application (PMTA).



Substantial Equivalence

Substantial equivalence is a second pathway manufacturers can use to market a new tobacco product in certain circumstances.

New tobacco products may not be legally marketed in the United States unless FDA has issued an order permitting their marketing. However, if a new tobacco product meets the following criteria:

  1. It was commercially marketed after February 15, 2007 but before March 22, 2011; and
  2. A Substantial Equivalence Report was submitted by March 22, 2011,

then this new tobacco product may continue to be marketed unless FDA issues an order that the new product is not substantially equivalent to a valid predicate product.  

Marketing orders for substantially equivalent tobacco products can be issued for new products that have the same characteristics as valid predicate tobacco products, or have different characteristics but the new products do not raise different questions of public health.   


Summary of Substantial Equivalence Final Actions

Pre-June 2013 to December 2013

SE Final ActionsPre-June 2013JunJulAugSepOctNovDec2013 Total
 SE Orders0 2 0 0 438017 
 NSE Orders0 4 0 4 050013 
Refuse to Accept (RTA) letters for SE00000000 0
 Report Withdrawals132 7 6 10 133171207 



SE Final ActionsJanFebMarAprMayJuneJulyAugSeptOctNovDec2014 Total
 SE Orders0000450000024078
 NSE Orders04000067116025
Refuse to Accept (RTA) letters for SE000010600000016
 Report Withdrawals267526224919223217175301


Substantial Equivalence Marketing Orders


Provisional Not Substantially Equivalent Orders

FDA Order LetterDateFDA Decision Summary
SE0003441FebruaryDecision Summary SE0003441
SE0003442FebruaryDecision Summary SE0003442
SE0003443FebruaryDecision Summary SE0003443
SE0003444FebruaryDecision Summary SE0003444
SE0000282AugustDecision Summary SE0000282
SE0000283AugustDecision Summary SE0000283
SE0000284AugustDecision Summary SE0000284
SE0000285AugustDecision Summary SE0000285
SE0000286AugustDecision Summary SE0000286
SE0000287AugustDecision Summary SE0000287
SE0000288AugustDecision Summary SE0000288


Explanation of Selected Not Substantially Equivalent Orders

Included in the summary below are some of the reasons why the FDA concluded that products were Not Substantially Equivalent (NSE) to the predicate products identified in the submissions.



Exemption from Substantial Equivalence

A tobacco product that is modified by adding or deleting a tobacco additive, or increasing or decreasing the quantity of an existing tobacco additive, may be considered for exemption from demonstrating substantial equivalence if:

  • The product is a modification of another tobacco product and the modification is minor;
  • The modifications are to a tobacco product that may be legally marketed under the FD&C Act;
  • A Substantial Equivalence Report is not necessary to ensure that permitting the tobacco product to be marketed would be appropriate for the protection of public health;
  • The modified tobacco product is marketed by the same organization as the original product; and 
  • An exemption is otherwise appropriate.

Before legally marketing your product, you must obtain written notification that FDA has granted the product an exemption from demonstrating substantial equivalence. In addition, at least 90 days before commercially marketing the product, you must submit a report notifying FDA of your intention to do so and establishing that your product is covered by a granted exemption. (See 21 CFR 1107.1 and Section 905(j) of the FD&C Act.)


Exemption from Substantial Equivalence Final Actions

SE Exemption Final ActionsJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSeptOctNovDec2014 Total
Refusal to Accept (RTA) letters for Exemption Requests2020000131000000000036


Tobacco Product Review Resources