Flavored Tobacco Product Fact Sheet

pdf icon small  View Flavored Tobacco Product Fact Sheet

Flavored tobacco products have become increasingly common in the United States. These products, containing flavors like vanilla, orange, chocolate, cherry and coffee, are especially attractive to youth. They are widely considered to be “starter” products, establishing smoking habits that can lead to a lifetime of addiction. Like all tobacco products, flavored tobacco products have serious health risks and are not considered safe by the FDA.

Youth Data

Tobacco Company Marketing

Health Effects

Under the Family Smoking Prevention and Tobacco Control Act, the sale of cigarettes containing any characterizing flavors other than menthol will be illegal as of September 22, 2009. The Food and Drug Administration (FDA) is currently examining options for regulating both menthol cigarettes and flavored tobacco products other than cigarettes.


1 Klein SM, Giovino GA, Barker DC, Tworek C, Cummings KM, O’Connor RJ. Use of flavored cigarettes among older adolescent and adult smokers: United States, 2004-2005. Nicotine Tob Res. 2008;10(7):1209-14.
2 National telephone survey of teens aged 12 to 17 and adults conducted by International Communications Research (ICR), March 2008.
3 American Legacy Foundation, First Look Report 17: Cigarette Preferences Among Youth--Results from the 2006 Legacy Media Tracking Online (LMTO), June 5, 2007, http://americanlegacy.org/PDFPublications/fl_17.pdf.
4 Centers for Disease Control and Prevention, 1999. Bidi use among urban youth – Massachussetts, March-April. Morbidity and Mortality Weekly Report 48, 796-799.
5 Primack BA, Sidani J, Agarwal AA, Shadel WG, Donny EC, Eissenberg TE. Prevalence of and associations with waterpipe tobacco smoking among U.S. university students. Ann Behav Med 2008 Aug;36(1):81-6.
6 Marketing Innovations, “Youth Cigarette - New Concepts,” Memo to Brown & Williamson, September 1972, Bates No. 170042014.
7 R.J. Reynolds Inter-office Memorandum, May 9, 1974, Bates No. 511244297-4298.
8 Report from R.M. Manko Assoc. to Lorillard Tobacco Co. (Aug. 1978), available at http://tobaccodocuments.org/lor/85093450-3480. html?pattern=85093450-3480#images.
9 Centers for Disease Control and Prevention. Annual Smoking–Attributable Mortality, Years of Potential Life Lost, and Productivity Losses—United States, 2000-2004. Morbidity and Mortality Weekly Report. 2008;57(45):1226-1228.
10 Centers for Disease Control and Prevention. Tobacco-Related Mortality, available at http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/tobacco_related_mortality/index.htm.
11 U.S. Department of Health and Human Services. Reducing the Health Consequences of Smoking—25 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, CDC; 1989.
12 U.S. Department of Health and Human Services. The Health Consequences of Using Smokeless Tobacco: A Report of the Advisory Committee to the Surgeon General, 1986. Bethesda, MD: U.S. Department of Health and Human Services, Public Health Service; 1986.