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| Eli Lilly and Company wishes to submit to the public docket separate written comments on the FDA draft guidances for communicating risk information in consumer prints ads and for help-seeking ads. Lilly has just completed a research study on disclosure of print ads and received the results only as of August 6. Lilly has completed a preliminary analysis of these data and will submit written comments tonight; however, we are experiencing technical difficulties with our company's computer network. We anticipate still submitting these comments by midnight, August 10 (EST). As for the Lilly help-seeking ad comments, these will be submitted by close of business, August 13.
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