From: Lew Thornbrough [thornmiller@msn.com]
Sent: Friday, September 20, 2002 1:55 PM
To: FDA Chief Counsel Daniel Troy
Subject: RE: FDA Docket # 02N-0209

Lew Thornbrough
5110 Balsam Lane
Plymouth, MN 55442


September 20, 2002

Dear FDA Chief Counsel Troy:

On behalf of US children, I urge you to implement stronger regulation of 
commercial advertising aimed at children.  The average US child sees more 
than 40,000 advertisements a year on TV alone, and food commercials 
account for most TV advertising during children's peak viewing hours. (On 
Saturday mornings, children see one food commercial about every five 
minutes.)  It is no wonder that childhood obesity, diabetes, and eating 
disorders (all serious public health issues for our kids) are linked to 
children's reaction to food advertising. From 1992 to 1999 the amount 
spent marketing to children shot from $6.2 billion to $12 billion. It is 
time for FDA to be much more assertive in regulating marketing aimed at 
children. 
 
It is past time that we hold advertisers accountable for their commercial 
exploitation of children.  Sincerely,


Sincerely,


Lew and Barb Thornbrough