From: bjrector01@aol.com Sent: Saturday, September 14, 2002 1:30 PM To: fdadockets@oc.fda.gov Subject: Prescription drug advertising I have a great concern that one of the reasons prescription drug prices are becoming so outrageous is the amount of advertising that is now done. It seems unethical to me that drugs are being pushed in this manner. These type of decisions should be left up to our healthcare professionals. If drug companies want to inform the public about their product, it should be done with literature that is given to healthcare providers to be shared with their patients. Websites could also be used for those who really want to know about something. The message that is being given to young and old alike is that they can only be complete and fulfilled is with the use of drugs. And who pays for this message? Every person rich or poor who must buy their product to function, or who chooses to because it is the latest craze in advertising. Please use whatever means you have to end this abuse of the consumer in the name of free speech.