From: Gunnar Wiskoff [gwisk55@yahoo.com]
Sent: Tuesday, June 11, 2002 5:35 PM
To: fdadockets@oc.fda.gov
Subject: Pescription drug advertising - WHY??

The pharmaceutical corporations that advertise
prescription drugs are really blowing it, and it's not
just my opinion, but the opinion of many people that I
talk with about it.  Prescription drugs are just that.
 Prescribed by a physician.
If a patient comes in and says "Doctor, I've heard
about a medication that might help my condition, and I
would really like to try it", thus putting un-needed
pressure on the physician to prescribe the medication.
Not only that, but advertising costs money, and the
money comes in by the companies charging more for
their goods, thus impacting the patients' finances.
I ask of you to consider the impact of the advertising
costs on how much the companies charge for the
medications, and in turn, to push for legislation to
remove all advertising of drugs that must be
prescribed by a physician.
Please forward this message to the appropriate
department.

Sincerely,
Gunnar J. Wiskoff

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