Docket Management
Docket: 94P-0036 - Labeling of Trans Fatty Acids
Comment Number: EC -27

Accepted - Volume 67

Comment Record
Commentor Ms. Lisa Kelly Date/Time 2002-12-16 15:43:23
Organization International Food Information Council
Category Association

Comments for FDA General
Questions
1. General Comments December 16, 2002 Dockets Management Branch (HFA-305) Food and Drug Administration 5630 Fishers Lane, Room 1061 Rockville, MD 20852 RE: Input to Docket No. 94P-0036, Food Labeling: Trans Fatty Acids in Nutrition Labeling, Nutrient Content Claims, and Health Claims: Reopening of the Comment Period The International Food Information Council (IFIC) is pleased to have the opportunity to provide input to FDA’s Docket No. 94P-0036, Food Labeling: Trans Fatty Acids in Nutrition Labeling, Nutrient Content Claims, and Health Claims: Reopening of the Comment Period. IFIC is a non-profit organization whose mission is to communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, government officials, journalists and others providing information to consumers. IFIC is supported primarily by the broad-based food, beverage and agricultural industries. The cornerstone for the work we do is the extensive amount of consumer research we conduct to better understand the public's knowledge and attitudes about nutrition and food safety so that our communications meet the needs of our target audiences. This research is critical in ensuring that the information and messages we deliver are meaningful, impactful and interpreted and acted upon appropriately by consumers. Nutrition information contained on food labels should assist consumers with making purchasing and consumption decisions that promote an overall balanced and enjoyable diet, and should not be cause for confusion or misinterpretation. To this end, IFIC believes that any changes to the label, including a footnote statement on trans fats, should be guided by the following consumer considerations: · appreciation of consumer interpretation and potential action based upon new information; · knowledge and understanding of consumer attitudes, concerns and behaviors regarding new statements and terminology of nutrition information, · nutrition information that is based upon the best science and is understandable and actionable for consumers. Thank you for this opportunity to provide input. We believe that addressing the consumers’ need for usable information in the Nutrition Facts panel of the food label will accelerate efforts to improve the diet and health of Americans. Sincerely, Sylvia Rowe President and CEO International Food Information Council Susan Borra, RD Senior Vice President Director of Nutrition Lisa Kelly, MPH, RD Director of Public Health




EC -27