Study
#9728: Plan B OTC
Label Comprehension Study
[This is a
medical officer addendum to the detailed review conducted by Dr. Karen Lechter,
a social scientist in the Office of Drug Safety/HFD-410]
Report location: Volume 31
Study date:
Sponsors: Women’s Capital Corporation
Family Health International (FHI)
(The sponsorship was transferred to the Barr Research in Nov, 03)
Investigators: Family Health International (FHI),
(study design and monitoring; data collection, management and analyses)
Study sites: Eight malls in US:
Aurora, CO; Northridge, CA; Phoenix, AZ; Matteson, IL; Springfield, VA; San Antonio, TX; Deptford, NJ; and Pembroke Pines, FL
Four Family Planning Clinics sites in
US
Study Drug: Plan B package containing no tablets
Study
Objectives:
To test if consumers can understand the proposed OTC Plan B label.
Subject Recruitment:
A total of 663 women were screened
from 8 shopping malls and 4 family planning clinics cross the
Communication objectives:
The following 11 communication objectives were tested. (The corresponding questionnaire follows each objective):
1.
Plan B is
indicated for prevention of pregnancy after unprotected sex.
Comprehension: correct or acceptable answers to at least 2 of
the 4 questions.
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q7: Without looking at the label, tell me what Plan B® is used for. |
emergency
contraception; (Acceptable:
contraception) |
after sex (purpose unspecified); STI/HIV; emergency (sex not mentioned);
other; don’t know/refused |
|
Q14: A woman’s partner used a condom during sex
with her but the condom broke. The
next morning, she used Plan B®
to prevent pregnancy. Was this a
correct use of Plan B®? |
correct |
Incorrect;
refused |
|
Q16: A woman with asthma had unprotected
sex. The next day, she took Plan B to prevent pregnancy. Was this a correct use of Plan B®? |
correct |
Incorrect;
refused |
|
Q19: A woman had unprotected
sex 2 days ago and then used Plan B®
to prevent pregnancy. Was this a correct
use of Plan B®? |
correct |
Incorrect;
refused |
2.
Plan B is intended
as a back up method and should not be used for regular contraception.
Comprehension: Correct answer to at least
3 (Q8 was not listed under this objective, but it appears it should be here) of
the following 5 questions.
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q8: Is Plan
B® the same as ordinary birth control pills or is it different
from ordinary birth control pills? |
Different |
Same;
Refused |
|
Q9: According to the label, should Plan B® be used as regular
birth control? |
No
|
Yes;
Refused |
|
Q21: A woman is planning to have sex
tonight. She usually uses condoms to
prevent pregnancy. This time she plans
to use Plan B® instead
because her husband complains about using condoms. Is this a correct use of Plan B®? |
Incorrect |
Correct;
Refused |
|
Q22: A woman used Plan B every day instead of her usual birth control pills. Was this a correct use of Plan B®? |
Incorrect |
Correct;
Refused |
|
Q25: A woman and her husband don’t like using
condoms and the woman doesn’t want to take birth control pills. They decide to use Plan B® as their main contraceptive method. Is this a correct use of Plan B®? |
Incorrect |
Correct;
Refused |
3.
Plan B does not
prevent sexually transmitted diseases or HIV/AIDS.
Comprehension: correct answer to the
following 2 questions
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q13: A woman used Plan B® to be sure she doesn’t get any sexually
transmitted diseases. Was this a correct use of Plan B®? |
Incorrect |
Correct;
refused |
|
Q27: According to the label, does Plan B protect against HIV (the virus
that causes AIDS) and other sexually transmitted diseases? |
No |
Yes;
refused |
4.
The first pill
should be taken as soon as possible after intercourse.
Comprehension: correct or acceptable
answer to at least 2 of the 4 questions
|
Question |
Comprehension Responses/Answers |
||
|
Correct |
Acceptable |
Incorrect |
|
|
Q10: After unprotected sex, when is the best
time to take the first tablet? |
as soon as possible and
within 72 hours or 3 days |
within 72 hours or 3
days; as soon as possible |
72 hours or 3 days; other;
don’t know/refused |
|
Q29: How many days does the label say is the
longest after sex a woman should wait before taking the first Plan B® tablet? |
3 days or 72 hours |
|
any other answer; refused |
|
Q19: A woman had unprotected sex 2
days ago and then used Plan B®
to prevent pregnancy. Was this a
correct use of Plan B®? |
Correct |
|
Incorrect;
refused |
|
Q20: A woman had unprotected sex a week ago and
then used Plan B to prevent
pregnancy. Was this a correct use of Plan B®? |
Incorrect |
|
Correct;
refused |
5.
The first pill
should be taken within 72 hours after intercourse.
Comprehension: correct or acceptable
answer to either of the following questions.
|
Question |
Comprehension Responses/Answers |
||
|
Correct |
Acceptable |
Incorrect |
|
|
Q10: After unprotected sex, when is the best
time to take the first tablet? |
as soon as possible and
within 72 hours or 3 days |
within 72 hours or
3 days; as soon as possible |
72 hours or 3 days; other;
don’t know or refused |
|
Q26: Will Plan
B® be more effective if a woman takes it 1 day after
unprotected sex or if she takes it 2 days after unprotected sex? |
1 day |
|
both the same; 2 days;
refused |
6.
The second pill
should be taken 12 hours after the first.
Comprehension: correct or acceptable
answer to the following question 30 (Q23 was not listed under this objective by
the sponsor).
|
Question |
Comprehension Responses/Answers |
||
|
Correct |
Acceptable |
Incorrect |
|
|
Q23: A woman took both Plan B® tablets at the same time. Was this a correct use of Plan B®? |
Incorrect |
|
Correct; Refused |
|
Q30: When should a woman take the 2nd
Plan B® tablet? |
12 hours after the first
tablet |
other but mentioned 12
hours; the next morning |
other; don’t know/refused |
7.
Plan B should not
be used by women who are already pregnant (because it will not be effective).
Comprehension: correct answer to either of
questions 11 and 17
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q11: Suppose I told you a woman who is 2 months
pregnant used Plan B®. Would you say she used Plan B® correctly or incorrectly? |
Incorrectly |
Correctly; refused |
|
Q12: Why? (following Q11) |
because she was already
pregnant, it won’t work, it’s too late |
other reason; don’t know
or refused |
|
Q17: A woman has missed her period. She did a home pregnancy test and it was
positive. She then used Plan B® because she didn’t
want to be pregnant. Was this a
correct use of Plan B®? |
Incorrect |
Correct; Refused |
8.
Plan B should
not be used by women with unexplained vaginal bleeding
Comprehension:
correct answer to the following question
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q15: A woman had unusual vaginal bleeding during
the past week. She had unprotected sex
and then she took Plan B®
to prevent pregnancy. Was this a
correct use of Plan B®? |
Incorrect |
Correct; Refused |
9.
Plan B should not
be used by women with allergy to any ingredient in the product.
Comprehension: correct answer to
the following question
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q18: A woman knows she is allergic to an
ingredient in Plan B®. She used Plan B® because she noticed that her partner’s condom
broke during sex with her. Was this a
correct use of Plan B®? |
Incorrect |
Correct; Refused |
10.
Side effects of
Plan B® include nausea and vomiting.
Comprehension: correct answer to
questions 32 and 34, or name nausea and vomiting to question 37, or yes to
questions 32-36.
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q32: Can nausea be a side effect of Plan B®? |
Yes |
No; Refused |
|
Q33: Can trouble breathing be a side effect of Plan B®? |
No |
Yes; Refused |
|
Q34: Can vomiting be a side effect of Plan B®? |
Yes |
No; Refused |
|
Q35: Can fever be a side effect of Plan B ? |
No |
Yes; Refused |
|
Q36: Are there any other possible side effects
that I haven’t mentioned? |
Yes |
No; Refused |
|
Q37: Please name one of these other possible
side effects. |
named a condition listed
on package |
did not name condition
listed on package; refused |
11.
If severe
abdominal pain develops, the user should seek medical care immediately.
Comprehension: correct answer to the following question
|
Question |
Comprehension Responses/Answers |
|
|
Correct |
Incorrect |
|
|
Q31: According to the label, if a woman gets
severe stomach pain after using Plan B, what should she do? |
See/call a doctor (time
not mentioned); see/call a doctor immediately |
See/call a doctor but not
immediately; stop using it; call number on box; other; don’t know/refused |
12. Outcome
after taking Plan B
Comprehension: correct or acceptable answer to the following question
|
Question |
Comprehension Responses/Answers |
||
|
Correct |
Acceptable |
Incorrect |
|
|
Q28: After a woman takes Plan B®, when should she expect her next period? Should she expect it immediately, at about
the normal time, 1 week late, or never? |
at about the normal time |
1 week late |
immediately; never;
refused |
RESULTS
Subject Demographics
Age and Race: The median age of 656 subjects was 21 years (12-50 years) and approximately 11% of them (76 of 656) were ages 12-16 (Table 2). Half of the participants were Caucasians and about 23% were Hispanic.
Table 2. Demographics of 656 Eligible Subjects
|
Demographic
Characteristics |
Number |
% |
|
Age (years) |
|
|
|
12-16 |
76 |
11.6 |
|
17-25 |
355 |
54.1 |
|
26-50 |
225 |
34.3 |
|
Race |
|
|
|
White |
324 |
49.4 |
|
Black |
155 |
23.6 |
|
Asian or Pacific Islander |
30 |
4.6 |
|
American Indian or |
6 |
0.9 |
|
Other |
115 |
17.5 |
|
Refused/missing |
26 |
4.0 |
|
Ethnicity |
|
|
|
Hispanic |
154 |
23.5 |
|
non Hispanic |
500 |
76.2 |
|
Refused/missing |
2 |
0.3 |
|
Income |
|
|
|
0-$15,000 |
57 |
8.7 |
|
$15,001-$25,000 |
63 |
9.6 |
|
$25,001-$35,000 |
101 |
15.4 |
|
$35,001-$45,000 |
111 |
16.9 |
|
$45,001 or more |
159 |
24.2 |
|
did not know |
139 |
21.2 |
|
refused/missing |
26 |
4.0 |
|
Marital status |
|
|
|
single |
487 |
74.2 |
|
married |
143 |
21.8 |
|
divorced |
17 |
2.6 |
|
widowed |
8 |
1.2 |
|
refused/missing |
1 |
0.2 |
Data
were adapted from the sponsor’s Table 2 (pa16, vol 31)
Education and Literacy: Approximately 27% of subjects (178 of 656) had educational levels less than high school (Table 3). About 30% of subjects (139 of 395) ≥ 18 years of age who had not completed college were at a literacy level of ≤ 8th grade.
Sexual activity and Contraception: About 79% (474 of 599 who responded) of subjects were sexually experienced; 71% of subjects (314 of 440 who responded) had a history of unprotected intercourse with concern about an unwanted pregnancy at some time in the past; 89% (410 of 460) of subjects used a condom.
Previous EC experience: Six percent (32 of 473 who responded) had previously used emergency contraceptive pills.
Table 3. Education and
Literacy
|
Education
(highest level completed) |
No of subjects |
% of 656 |
|
6th grade or less |
4 |
0.6 |
|
7th or 8th grade |
26 |
4.0 |
|
9th-11th grade |
148 |
22.6 |
|
high school or GED |
199 |
30.3 |
|
vocational/technical school |
18 |
2.7 |
|
less than 4 years college |
117 |
17.8 |
|
college |
105 |
16.0 |
|
graduate school |
37 |
5.6 |
|
refused/missing |
2 |
0.3 |
|
|
|
|
|
Literacy level* Subjects age ≥ 18 not completed
college, n=395 |
No of subjects |
% of 395 |
|
3rd grade or less |
1 |
0.3 |
|
4th-6th grade |
17 |
4.3 |
|
7th-8th grade |
121 |
30.6 |
|
high school |
254 |
64.3 |
|
missing |
2 |
0.5 |
*Assessed using Rapid Estimate of Adult Literacy in
Medicine (Davis TC, Long SW, Jackson RH, et al. Rapid estimate of adult
literacy in medicine: a shortened screening instrument. Fam Med 1993;25:391-5.)
Comprehension of Communication Objectives
Comprehension rates for each
communication objective are summarized in Table 4, which corresponds to the
following parameters evaluating marketability of OTC drug:
Indication: Ninety-three percent of subjects understood that Plan B® is indicated for prevention of pregnancy after unprotected sex (objective 1).
Warning:
1. Pregnancy: 98% of subjects understood that Plan B should not be used by pregnant women; (objective #7)
2. Unexplained vaginal bleeding: 75% of subjects understood that Plan B should not be used by women with unexplained vaginal bleeding; (objective #8)
3. Allergy: 91% of subjects understood that Plan B should not be used by women with allergy to any ingredient in the product. (objective #9)
Regular contraception: Sixty-seven percent of subjects understood that Plan B is intended as a back up method and should not be used for regular contraception (objective #2).
HIV and other STDs: Ninety-four percent of subjects understood that Plan B does not protect against HIV or any other sexually transmitted disease (objective #3).
Direction for Use: Ninety-seven percent of subjects understood that the first pill should be taken within 72 hours or as soon as possible after intercourse (objective #4/5). Sixty-nine percent of subjects understood that the second pill should be taken 12 hours after the first (objective #6).
Adverse Events: Eight-nine percent of subjects understood that side effects of Plan B include nausea and vomiting (objective #10). Two irrelevant side-effects, “fever” and “trouble breathing,” were included in the questionnaires; 80% and 83% of subjects, respectively, responded that “fever” and “trouble breathing” were not side effects of Plan B. However, if subjects responded that both relevant and irrelevant AEs were side-effects of Plan B, the responses were considered as correct. Therefore, the true comprehension on “nausea” and “vomiting” would be less than 89%.
Management of serious complication: Eight-one percent of subjects understood that if severe abdominal pain develops, the user should seek medical care immediately (objective #11).
Table 4. Comprehension of each communication objectives
(% of enrolled subjects)
|
Communication Objectives |
Response |
95% Confidence
Interval |
||
|
1 |
Plan B® is indicated
for prevention of pregnancy after unprotected sex † |
Correct |
90 |
0.87 - 0.92 |
|
Acceptable* |
93 |
0.91 - 0.95 |
||
|
2 |
Plan B® is intended
as a back up method and should not be used for regular contraception. |
67 |
0.64 - 0.71 |
|
|
3 |
Plan B® does not
prevent sexually transmitted diseases or HIV/AIDS. |
94 |
0.92 - 0.96 |
|
|
4 |
The first pill should be taken within 72 hours after
intercourse. |
85 |
0.82 - 0.88 |
|
|
5 |
The first pill should be taken as soon as possible after
intercourse. |
82 |
0.79 - 0.85 |
|
|
4/5 |
The first pill should be taken within 72 hours or ASAP after
intercourse |
97 |
0.96 - 0.98 |
|
|
6 |
The second pill should be taken 12 hours after the first. |
Correct |
69 |
0.65 - 0.72 |
|
Acceptable* |
85 |
0.83 - 0.88 |
||
|
7 |
Plan B® should not be
used by women who are already pregnant |
98 |
0.97 - 0.99 |
|
|
8 |
Plan B® should not be
used by women with unexplained vaginal bleeding |
75 |
0.72 - 0.79 |
|
|
9 |
Plan B® should not be
used by women with allergy to any ingredient in the product |
91 |
0.88 - 0.93 |
|
|
10 |
Side effects of Plan B®
include nausea and vomiting. |
89 |
0.87 - 0.91 |
|
|
11 |
If severe abdominal pain develops, the user should seek medical
care immediately. |
81 |
0.78 - 0.84 |
|
Data were extracted from the
sponsor’s Table 8 (p30, vol 31).
* The acceptable responses
included “correct” responses.
Comprehension rates among
subjects with different Demographics
Ages (Table 5): Significantly fewer subjects ages 12-16 understood objectives #1A, #2, #4 and #6 compared with those ages ≥ 17 years.
Education and Literacy (Tables 6a & b): Lower comprehension rates on correct self-selection (related to objectives 1A, 2, 3 and 4) of Plan B were found in subjects who did not complete high school, as compared to those who completed high school. Subjects at age 18 or older with ≤ 8th grade literacy scored significantly lower on objectives related to self-selection/deselection and correct use. Only 46% of the low literacy group understood that Plan B was not intended for routine contraception.
Study Sites (Table 7): Approximately 89% of subjects (583 of 656) were recruited from family planning clinics and the rest, 11% (73 of 656) from shopping malls in the original sNDA submission. However, in the sponsor’s response (October 30, 2003) to the Agency’ request on comparing the demographics of subjects between both locations, the proportion of the subjects recruited from both location was transposed; the sponsor claimed that 89% subjects were from the malls and 11% from the clinics.
Overall comprehension on the proposed OTC label was comparable between the clinics and the malls, except that the subjects in shopping malls demonstrated significantly less understanding of side-effects based on the original sNDA submission. However, when subjects were stratified based on demographics provided in the new submission (assuming that the transposed locations were correct), the following subgroups of subjects from the clinics had lower comprehension on some communication objectives such as such as “used as a back-up but not for regular contraception”: age 12-16, low income (≤ $15,000/yr), low education (< HS), and no prior EC experience. The comprehension rate on “not for regular contraception” in subjects age 12-16 was 20% in the clinics and 61% in mall.
Table 5. Comprehension rate of communication objectives in different age groups
(% of enrolled subjects)
|
Communication Objectives |
Age (years) |
Total N=656 |
|||
|
12-16 n=76 |
17-25 n=355 |
26-50 n=255 |
|||
|
1A† |
Plan B® is indicated
for prevention of pregnancy after unprotected sex. |
86# |
93 |
95 |
93 |
|
2 |
Plan B® is intended
as a back up method and should not be used for regular contraception. |
57 |
67 |
71 |
67 |
|
3 |
Plan B® does not
prevent sexually transmitted diseases or HIV/AIDS. |
93# |
96 |
92 |
94 |
|
4 |
The first pill should be taken within 72 hours after
intercourse. |
77 |
86 |
87 |
85 |
|
5 |
The first pill should be taken as soon as possible after
intercourse. |
84 |
83 |
81 |
82 |
|
4/5 |
4 or 5 The first pill should be taken within 72 hours or ASAP
after intercourse. |
94 |
97 |
98 |
97 |
|
6A‡ |
The second pill should be taken 12 hours after the first. ‡ |
77* |
90 |
82 |
86 |
|
7 |
Plan B®
should not be used by women who are already pregnant. |
97 |
99 |
97 |
98 |
|
8 |
Plan B®
should not be used by women with unexplained vaginal bleeding. |
72 |
77 |
74 |
75 |
|
9 |
Plan B® should not be
used by women with allergy to any ingredient in the product. |
90 |
91 |
91 |
91 |
|
10 |
Side effects of Plan B®
include nausea and vomiting. |
90* |
93 |
84 |
89 |
|
11 |
If severe abdominal pain develops, the user should seek medical
care immediately |
81 |
84 |
77 |
81 |
Data were extracted from the sponsor’s Table 9
(p30).
* P < 0.01 and # P < 0.05
† using acceptable definition for Q7; ‡ using
acceptable definition for Q30.
Table 6a. Comprehension rates on communication objective at different education
levels
(% of enrolled subjects)
|
Communication Objectives |
Education |
Total n=654 |
||
|
< HS n=178 |
≥ HS n=476 |
|||
|
1A† |
Plan B® is indicated for prevention of
pregnancy after unprotected sex. |
86* |
96 |
93 |
|
2 |
Plan B® is intended as a back up method and
should not be used for regular contraception. |
55* |
72 |
67 |
|
3 |
Plan B® does not prevent sexually transmitted
diseases or HIV/AIDS. |
90# |
96 |
94 |
|
4 |
The first pill
should be taken within 72 hours after intercourse. |
77* |
89 |
85 |
|
5 |
The first pill
should be taken as soon as possible after intercourse. |
85 |
81 |
82 |
|
4/5 |
The first pill
should be taken within 72 hours or ASAP after intercourse |
97 |
97 |
97 |
|
6A‡ |
The second
pill should be taken 12 hours after the first. |
84 |
86 |
86 |
|
7 |
Plan B® should not be
used by women who are already pregnant. |
97 |
98 |
98 |
|
8 |
Plan B® should not be
used by women with unexplained vaginal bleeding. |
75 |
75 |
75 |
|
9 |
Plan B® should not be used by women
with allergy to any ingredient in the product. |
88 |
92 |
91 |
|
10 |
Side effects
of Plan B® include
nausea and vomiting. (P=0.0075) |
88 |
90 |
89 |
|
11 |
If severe
abdominal pain develops, the user should seek medical care immediately. |
84 |
80 |
81 |
Data were extracted from the
sponsor’s Table 15 (p37).
† using acceptable
definition for Q7; ‡ using acceptable definition for Q30.
*
P < 0.01 and # p < 0.05
<
HS: did not complete high school; ≥ HS: completed high school
Table 6b. Comprehension rates on communication objective at different literacy
levels
(% of enrolled subjects)
|
Communication Objectives |
Literacy Level |
Total n=393 |
||
|
≤ 8th n=139 |
HS n=254 |
|||
|
1A† |
Plan B® is indicated for prevention of
pregnancy after unprotected sex. |
84* |
96 |
92 |
|
2 |
Plan B® is intended as a back up method and
should not be used for regular contraception. |
46* |
78 |
67 |
|
3 |
Plan B® does not prevent sexually transmitted
diseases or HIV/AIDS. |
84* |
99 |
93 |
|
4 |
The first pill
should be taken within 72 hours after intercourse. |
71* |
90 |
83 |
|
5 |
The first pill
should be taken as soon as possible after intercourse. |
84 |
83 |
83 |
|
4/5 |
The first pill
should be taken within 72 hours or ASAP after intercourse |
95 |
98 |
97 |
|
6A‡ |
The second
pill should be taken 12 hours after the first. |
82* |
92 |
89 |
|
7 |
Plan B® should not be
used by women who are already pregnant. |
95* |
99 |
98 |
|
8 |
Plan B® should not be
used by women with unexplained vaginal bleeding. |
69* |
81 |
77 |
|
9 |
Plan B® should not be used by women
with allergy to any ingredient in the product. |
82* |
95 |
90 |
|
10 |
Side effects
of Plan B® include
nausea and vomiting. (P=0.0075) |
84* |
96 |
92 |
|
11 |
If severe
abdominal pain develops, the user should seek medical care immediately. |
81 |
83 |
82 |
Data were extracted from the
sponsor’s Table 16 (p38).
† using acceptable
definition for Q7; ‡ using acceptable definition for Q30.
*
P < 0.01
<
8th: 8th grade or less assessed with REALM test; HS:
completed high school
Table 7. Comprehension rates in
subjects recruited from Shopping Mall and Clinics
(% of enrolled
subjects)
|
Communication Objectives |
Study Sites# |
Total n=656 |
||
|
Mall n=583 |
Clinic n=73 |
|||
|
1A† |
Plan B® is indicated for prevention of
pregnancy after unprotected sex. |
93 |
93 |
93 |
|
2 |
Plan B® is intended as a back up method and
should not be used for regular contraception. |
68 |
61 |
67 |
|
3 |
Plan B® does not prevent sexually transmitted
diseases or HIV/AIDS. |
94 |
97 |
94 |
|
4 |
The first pill
should be taken within 72 hours after intercourse. |
85 |
87 |
85 |
|
5 |
The first pill
should be taken as soon as possible after intercourse. |
83 |
79 |
82 |
|
4/5 |
The first pill
should be taken within 72 hours or ASAP after intercourse |
97 |
98 |
97 |
|
6A‡ |
The second
pill should be taken 12 hours after the first. |
85 |
90 |
86 |
|
7 |
Plan B® should not be
used by women who are already pregnant. |
98 |
98 |
98 |
|
8 |
Plan B® should not be
used by women with unexplained vaginal bleeding. |
75 |
76 |
75 |
|
9 |
Plan B® should not be used by women
with allergy to any ingredient in the product. |
91 |
93 |
91 |
|
10 |
Side effects
of Plan B® include
nausea and vomiting. |
88* |
98 |
89 |
|
11 |
If severe
abdominal pain develops, the user should seek medical care immediately. |
81 |
83 |
81 |
Data were extracted from the
sponsor’s Table 13 (p35).
* P < 0.01 (by Chi-square
test).
† using acceptable
definition for Q7; ‡ using acceptable definition for Q30.
# The
proportion of subjects from clinics and malls is updated from the sponsor’s
re-submission dated on
SUMMARY
1. Subjects: A total of 656 subjects (663 were screened) ages 12-50 were enrolled in the study; approximately 12% of subjects were age 12-16; 30% of subjects at age ≥ 18 who did not complete college were at a literacy level ≤ 8th grade. About 79% of subjects were sexually experienced and 6% had previous EC use experience.
2. Comprehension of Indication: Ninety-three percent of subjects could correctly understand that Plan B is to be used “after unprotected sex”.
3. Comprehension on Warning: Most subjects (91-98%) could understand the warnings (pregnancy and allergy) and that Plan B does not protect against the AIDS/STDs. However, only 67% of subjects could understand that Plan B is not for use as a regular contraceptive; and 75% of subjects were aware of the contraindication “unexplained vaginal bleeding”.
4. Comprehension on correct use: Ninety-seven percent of subjects understood to take the first pill before 72 hours or as soon as possible after intercourse. However, only 69% of subjects understood the need to take the second pill at 12 hours after the first pill.
5. Adverse events: Over 80% of subjects could understand side effects of Plan B.
6. Ages: Lower comprehension rates were seem on the communication objectives #1A, #2, #4 and #6 in subjects ages 12-16 and on #1A, #2, #3 and #4 in subjects with lower literacy and less than a high school education.
7. Education levels: Lower comprehension rates on the communication objectives #1A, #2, #3 and #4 in subjects with lower literacy and less than high school education.
8. Shopping Malls and Clinics: Overall comprehension rates on the communication objectives were comparable between the 2 types of locations, except for the lower comprehension of the possible adverse events demonstrated by participants from the malls. However, among demographic cohorts, there were trends of lower comprehension on some elements in the proposed OTC label in the clinic sites compared to the malls, particularly among subjects ages 12-16, those with less education, and those with low literacy.
9. STDs or HIV/AIDS: Ninety-four percent of subjects understood that Plan B does not prevent STDs or HIV/AIDS. However, the comprehension was less among the younger (12-16 years old) and lower literacy participants.
COMMENTS
CONCLUSION
1. Overall, the majority of subjects could understand the proposed OTC label with regard to the indication for Plan B, and could recognize common and severe adverse events.
2. Subjects ages 12-16 and those with less education or low literacy were less apt to comprehend the indication and the directions for use.
3. A package insert is recommended to improve comprehension of concepts of “emergency” and “routine” contraception in populations with lower literacy and those ages 12-16.
4. The proposed changes on the OTC label from the sponsor: bolding the phrase “a serious medical problem” and removing “Unexplained (or unusual) vaginal bleeding”. Acceptability of this label will be determined by the AU study results.
5. The majority of study subjects were recruited from a mall setting. This would probably more closely represent the general population than those subjects recruited in the actual use study and would help to evaluate the generalizability of label comprehension.
APPENDIX:
The Proposed OTC label used for the Label
Comprehension Study




Plan B Label used for the Label
Comprehension Study
