Label Comprehension Study

Study Design

• “All comers” study to understand the consumer’s ability to comprehend specific communications points on the draft label

Study Population (N=565)

• CIU Sufferers (N = 196)

• General Population (N=116)

• Low Literate (N = 96)

• “Ask a doctor first” Subjects that were either pregnant, nursing/breast feeding or had liver or kidney disease (N=114)

• Acute Hives Sufferers (N=102)

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