Table of Contents
Prilosec Label Comprehension Study
Purpose of Label Comprehension Studies
Main Study Characteristics
Main Study Characteristics
Product Purpose
Do Consumers Understand?
Troubling Result
Addendum Study
Addendum Study Questions
Addendum Study Results
Additional Addendum Study Questions
Additional Addendum Study Questions
Addendum Study Conclusions
Tested Label vs. NDA Label
Tested Label vs. NDA Label
Tested Label vs. NDA Label
NDA Label
Summary
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