J.S. Hull

3/19/01


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Table of Contents

J.S. Hull

Risk Management Strategy An Integrated Approach

Communication Objectives

Communications Program: Target Audiences

Communication Vehicles

Dear HCP Letter

Communication Vehicles

Appropriate Use Program

Appropriate Use Program

Appropriate Use Program Physicians and Office Staff Materials

Appropriate Use Program Physician and Office Staff Materials

Appropriate Use Program Pharmacists

Appropriate Use Program Patient Materials

Patient Starter Kit: Phase I

Important Information Card

Patient Starter Kit: Phase I

Appropriate Use Program Patients: Phase I

Patient Starter Kit: Phase II

Phase II: Appropriate Use Program

Communication Vehicles

Print/Web Site Materials

Examples of Print Materials

Communication Vehicles

Updated Healthcare Practitioner Speaker Programs

Communication Vehicles

Supplemental Salesforce Training

Risk Management Strategy An Integrated Approach

Risk Management Program: Testing

Measurement Timeline

Message Comprehension

Tracking Awareness/ Source of Knowledge

Communications Program

Author: stj11454