Table of Contents
J.S. Hull
Risk Management Strategy An Integrated Approach
Communication Objectives
Communications Program: Target Audiences
Communication Vehicles
“Dear HCP” Letter
Communication Vehicles
Appropriate Use Program
Appropriate Use Program
Appropriate Use Program Physicians and Office Staff Materials
Appropriate Use Program Physician and Office Staff Materials
Appropriate Use Program Pharmacists
Appropriate Use Program Patient Materials
Patient Starter Kit: Phase I
Important Information Card
Patient Starter Kit: Phase I
Appropriate Use Program Patients: Phase I
Patient Starter Kit: Phase II
Phase II: Appropriate Use Program
Communication Vehicles
Print/Web Site Materials
Examples of Print Materials
Communication Vehicles
Updated Healthcare Practitioner Speaker Programs
Communication Vehicles
Supplemental Salesforce Training
Risk Management Strategy An Integrated Approach
Risk Management Program: Testing
Measurement Timeline
Message Comprehension
Tracking Awareness/ Source of Knowledge
Communications Program
|