Table of Contents
Patricia A. Kriger
Pravachol Education and Marketing Program
Education and Marketing Program
Education and Marketing Program
Closing the Therapeutic Gap
OTC User Profile
The Appeal of OTCs
Education and Marketing Program
Encouraging Awareness and Dialogue
Encouraging Awareness and Dialogue
Encouraging Awareness and Dialogue
Encouraging Appropriate Self Selection
Encouraging Responsible Ongoing Use
Pravachol Partners Program
Post Marketing Surveillance Program
Post Marketing Surveillance Program
Phase IV Statin Impact Study Protocol
Education and Marketing Program BMS Commitments
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