Patricia A. Kriger

5/22/02


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Table of Contents

Patricia A. Kriger

Pravachol Education and Marketing Program

Education and Marketing Program

Education and Marketing Program

Closing the Therapeutic Gap

OTC User Profile

The Appeal of OTCs

Education and Marketing Program

Encouraging Awareness and Dialogue

Encouraging Awareness and Dialogue

Encouraging Awareness and Dialogue

Encouraging Appropriate Self Selection

Encouraging Responsible Ongoing Use

Pravachol Partners Program

Post Marketing Surveillance Program

Post Marketing Surveillance Program

Phase IV Statin Impact Study Protocol

Education and Marketing Program BMS Commitments

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