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On Nov. 14, 2006, the agency announced "Make Your Calories Count," a new interactive multimedia tool to help consumers use the Nutrition Facts food label to evaluate calorie content of foods, make food wise choices, and maintain a healthy weight. The Web-based program is part of the FDA's response to the recommendations of its Obesity Working Group in the group's 2004 report, Calories Count. The "Calories Count" campaign, launched in 2004, focuses on the |
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fact that maintaining a healthy weight is most influenced by balancing calorie consumption. Other aspects of the campaign include making calories more prominent on the food label, encouraging restaurants to provide nutrition information, promoting the development of drugs to treat obesity, and fostering more research on obesity among other government agencies, non-profit organizations, industry, and academia.
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