Benefits DTCA Creates for My Patients and Practice...

Increase

Awareness

Increase

Involvement

Increase

Compliance

Extend

“Reach”

Dr-Pt

Interaction

Aware of

problems

earlier

N=500

Aware of

possible

treatmts

More

involved

in health

care

Avg.

patient

more

concerned

about

health

Likely to

use meds

properly

Adhere

to

treatmt

regimen

Hard-to-

reach

patients

come in

Seek

treatmt

for

potentially

serious

condits.

Ask

better

questions

Better

discussions

about

health

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