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U.S. Department of Health and Human Services

Tobacco Products

Health Fraud


Tobacco-Related Health Fraud

All tobacco products are harmful to your health, despite what they taste, smell, or look like.  Claiming less harm or reduced risk of disease from using tobacco products misleads consumers to think that these products are safe to use.  FDA considers these kinds of claims to be health fraud. These kinds of claims can only be made after scientific evidence to support them has been submitted to FDA, and FDA has issued an order permitting their marketing use. To date, no tobacco products have met the requirements that would permit them to make claims of reduced risk or harm to users and nonusers of their regulated tobacco products. These requirements were put in place so that American tobacco consumers are not misled about the harms of tobacco products.

  

Examples of Tobacco-Related Health Fraud

Recently, FDA issued a number of warning letters to tobacco internet retailers for illegally marketing tobacco products and using claims or descriptions that may mislead consumers by suggesting reduced harm or risk in using a tobacco product.  The letters cited several, specific examples of tobacco-related health fraud including:
 

  • Marketing, advertising or promotional claims that suggest the product is safer, healthier or less risky to use, like:
    • “Safe Smoke Filter”
    • “Less Toxic”
  • Labels, internet sites, or other promotions that describe a tobacco product as “Light,” “Low,” or “Mild”

 Example 1 health fraud picture, displaying a can of smokeless tobacco reading, "Less Toxic Product".

Health Fraud Example 1: While the fictional XYZ brand of smokeless tobacco displays the required warning statement, the label also states that XYZ brand is a "less toxic product."  This is an example of health fraud unless this claim was submitted to FDA with supporting scientific evidence and FDA issued an order.


What is Tobacco-Related Health Fraud?

False or misleading claims in the promotion, advertising, distribution or sale of tobacco products, including suggestions that a tobacco product is safer, less harmful, contains a reduced level or is free of a harmful substance, or presents a lower risk of tobacco-related disease compared to other tobacco products.

Sections 902, 903 and 911 of the Family Smoking Prevention and Tobacco Control Act provide more information.

 Health fraud example displaying a tobacco ad stating," filters can remove seven times more tar and nicotine, making a less toxic product".


Health Fraud Example 2: The fictional ABC Cigarette promotion describes their product as "light," and claims that the filter "removes seven times more tar and nicotine." These claims may be misleading, suggesting a reduced harm.  Both of these claims require scientific evidence and an order from FDA before they can be used.

 
Report Violations

If you see tobacco retailers market or promote their products as “light,” “low,” “mild” or somehow safer to consume, please report it immediately to:

Appropriate enforcement actions will be pursued to protect public health once violations are verified.


Related Regulatory, Guidance & Compliance Information