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Organizations that work directly with at-risk youth can help extend the campaign by sharing “The Real Cost” posters and social media channels with them. Partners who do not work directly with youth can share our resources with youth-focused organizations.
FDA's goal is to keep “The Real Cost” campaign authentic through a peer-to-peer approach. “The Real Cost” campaign website (www.therealcost.gov) and social channels are intended for the campaign target audience. Public health organizations and interested adults can and should use FDA's social media channels, including @FDATobacco on Twitter and www.facebook.com/FDA on Facebook to engage with us around the campaign. We also have a list of suggested tweets that you can use.
Stakeholders who want to learn more about our research and evaluation efforts and the facts behind our messaging platforms can download or order our campaign fact sheets intended for adult audiences.
These ads are intended for teens and are not available for stakeholder use.
The Real Cost Commercial: Jeans
The Real Cost Commercial : Face of Dip