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U.S. Department of Health and Human Services

Tobacco Products

WARNING: Quitting smoking now greatly reduces serious risks to your health.

Overview
The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) requires that cigarette packages and advertisements have larger and more visible graphic health warnings.

FDA issued a proposed rule

FDA seeks public comment on the proposed rule, Required Warnings for Cigarette Packages and Advertisements. As part of this, FDA is seeking comments on what required warnings to include in the final rule, including comments on the color graphics that are included in the proposal.  The proposed rule explains how to submit comments.

FDA plans to select a set of nine required warnings for the final rule, each of which is comprised of one color graphic that is paired with one of the nine textual warning statements.  In addition, for each of these nine sets, FDA expects that the final version would include one formatting option where the textual portion of the required warning is presented in black text on a white background and one formatting option where the textual portion of the required warning is presented in white text on a black background.

Text:WARNING: Quitting smoking now greatly reduces serious risk to your health. Image:Man wearing shirt and T-shirt. T-shirt reads “I Quit” and “no smoking” symbol. Pictured on example cigarette pack.
Proposed image as it would appear on a
cigarette package.

Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Man wearing open shirt over a T-shirt.  T-shirt reads “I Quit” and “no smoking” symbol.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #1A


Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Man wearing open shirt over a T-shirt.  T-shirt reads “I Quit” and “no smoking” symbol.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #1B
 

 Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Many cigarettes lying at bottom of toilet bowl. Pictured on an example cigarette pack.

Proposed image as it would appear on a
cigarette package. 

Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Many cigarettes lying at bottom of toilet bowl.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #2A

 Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Many cigarettes lying at bottom of toilet bowl.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #2B

Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Woman blowing a large bubble. Pictured on an example cigarette pack.

Proposed image as it would appear on a
cigarette package.
 

Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Woman blowing a large bubble.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #3A

 Text: WARNING: Quitting smoking now greatly reduces serious risk to your health. Image: Woman blowing a large bubble.

Quitting Smoking Now Greatly Reduces
Serious Risks to Your Health #3B