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U.S. Department of Health and Human Services

Tobacco Products

WARNING: Cigarettes cause strokes and heart disease.

Overview
The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) requires that cigarette packages and advertisements have larger and more visible graphic health warnings.

FDA issued a proposed rule

 

FDA seeks public comment on the proposed rule, Required Warnings for Cigarette Packages and Advertisements. As part of this, FDA is seeking comments on what required warnings to include in the final rule, including comments on the color graphics that are included in the proposal.  The proposed rule explains how to submit comments.

FDA plans to select a set of nine required warnings for the final rule, each of which is comprised of one color graphic that is paired with one of the nine textual warning statements.  In addition, for each of these nine sets, FDA expects that the final version would include one formatting option where the textual portion of the required warning is presented in black text on a white background and one formatting option where the textual portion of the required warning is presented in white text on a black background.

 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Hand holding oxygen mask with opening of mask facing toward viewer of the image. Pictured on an example cigarette pack.

Proposed image as it would appear on a
cigarette package.

Text: WARNING: Cigarettes cause strokes and heart disease. Image: Hand holding oxygen mask with opening of mask facing toward viewer of the image.

Cigarettes Cause Strokes
and Heart Disease #1A

 

Text: WARNING: Cigarettes cause strokes and heart disease. Image: Hand holding oxygen mask with opening of mask facing toward viewer of the image.

Cigarettes Cause Strokes
and Heart Disease #1B 

 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Man barely conscious with oxygen mask on face. Pictured on an example cigarette pack.

 Proposed image as it would appear on a
cigarette package.

Text:
            WARNING: Cigarettes cause strokes and heart disease. Image: Man barely conscious with oxygen mask on face.

Cigarettes Cause Strokes
and Heart Disease #2A


 Text:
            WARNING: Cigarettes cause strokes and heart disease. Image: Man barely conscious with oxygen mask on face.

Cigarettes Cause Strokes
and Heart Disease #2B 

 

 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Red bolt of lightning through an illustration of the human heart. Pictured on an example cigarette pack.

  Proposed image as it would appear on a
cigarette package.

Text: WARNING: Cigarettes cause strokes and heart disease. Image: Red bolt of lightning through an illustration of the human heart.

Cigarettes Cause Strokes
and Heart Disease #3A


 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Red bolt of lightning through an illustration of the human heart.

Cigarettes Cause Strokes
and Heart Disease #3B
 

 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Man in extreme pain with hands on his chest and head. Pictured on an example cigarette pack.

 Proposed image as it would appear on a
cigarette package.

 

Text: WARNING: Cigarettes cause strokes and heart disease. Image: Man in extreme pain with hands on his chest and head.

Cigarettes Cause Strokes
and Heart Disease
#4A


 Text: WARNING: Cigarettes cause strokes and heart disease. Image: Man in extreme pain with hands on his chest and head.

Cigarettes Cause Strokes
and Heart Disease #4B