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U.S. Department of Health and Human Services

Tobacco Products

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WARNING: Cigarettes cause cancer.

Overview
The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) requires that cigarette packages and advertisements have larger and more visible graphic health warnings.

FDA issued a proposed rule

FDA seeks public comment on the proposed rule, Required Warnings for Cigarette Packages and Advertisements. As part of this, FDA is seeking comments on what required warnings to include in the final rule, including comments on the color graphics that are included in the proposal.  The proposed rule explains how to submit comments.

FDA plans to select a set of nine required warnings for the final rule, each of which is comprised of one color graphic that is paired with one of the nine textual warning statements.  In addition, for each of these nine sets, FDA expects that the final version would include one formatting option where the textual portion of the required warning is presented in black text on a white background and one formatting option where the textual portion of the required warning is presented in white text on a black background.

 Text: WARNING: Cigarettes cause cancer. Image: Deathly ill patient lying in bed.  She is bald and extremely frail. Pictured on an example cigarette pack.

Proposed image as it would appear on a cigarette package.

Text: WARNING: Cigarettes cause cancer. Image: Deathly ill patient lying in bed.  She is bald and extremely frail.

Cigarettes Cause Cancer #1A

 

Text:
            WARNING: Cigarettes cause cancer. Image: Deathly ill patient lying in bed.  She is bald and extremely frail.

Cigarettes Cause Cancer #1B

Text: WARNING: Cigarettes cause cancer. Image: Cigarette with long ash and smoke; letters stating “I cause cancer” highlighted within the warning statement. Pictured on an example cigarette pack.

Proposed image as it would appear on a cigarette package.

 

Text: WARNING: Cigarettes cause cancer. Image: Cigarette with long ash and smoke.  Letters forming the statement “I cause cancer” are highlighted within the warning statement.

Cigarettes Cause Cancer #2A

 Text: WARNING: Cigarettes cause cancer. Image: Cigarette with long ash and smoke.  Letters forming the statement “I cause cancer” are highlighted within the warning statement.

Cigarettes Cause Cancer #2B

Text: WARNING: Cigarettes cause cancer. Image: A mouth with stained and unhealthy teeth and a cancerous lesion on the lower lip. Pictured on an example cigarette pack.

Proposed image as it would appear on a cigarette package.

 

Text: WARNING: Cigarettes cause cancer. Image: A mouth with stained and unhealthy teeth and a cancerous lesion on the lower lip.

Cigarettes Cause Cancer #3A

 Text: WARNING: Cigarettes cause cancer. Image: A mouth with stained and unhealthy teeth and a cancerous lesion on the lower lip.

Cigarettes Cause Cancer #3B 

Text: WARNING: Cigarettes cause cancer. Image: Illustration of red cigarette with smoke. Text reads: “Cigarettes cause throat, lung, and mouth cancer.” Pictured on an example cigarette pack.

Proposed image as it would appear on a cigarette package. 

 

Text: WARNING: Cigarettes cause cancer. Image: Illustration of red cigarette with smoke. Text reads: “Cigarettes cause throat, lung, and mouth cancer.”

Cigarettes Cause Cancer #4A

 Text: WARNING: Cigarettes cause cancer. Image: Illustration of red cigarette with smoke. Text reads: “Cigarettes cause throat, lung, and mouth cancer.”

Cigarettes Cause Cancer #4B