Tobacco Products

Marketing & Advertising

FDA restricts the way tobacco manufacturers, retailers, and distributers can advertise and promote cigarettes and smokeless tobacco products, especially marketing efforts designed to appeal to youth.

Restrictions relating to marketing, advertising, and promotion include:

  • Prohibit tobacco brand name sponsorship of any athletic, musical, or other social or cultural event, or any team or entry in those events.
  • Require that audio ads use only words with no music or sound effects.
  • Prohibit the sale or distribution of items, such as hats and tee shirts, with cigarette and smokeless tobacco brands or logos.
  • Require that manufacturers receive a written order from FDA permitting the legal marketing of a new tobacco product.

Did You Know?

Advertising, marketing, and promotion of tobacco products have been “especially directed to attract young persons to use tobacco products, and these efforts have resulted in increased use of such products by youth” (section 2(15) of the Tobacco Control Act).

Guidance and Regulations

These requirements were established as part of a rule effective June 22, 2010 Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents, containing a broad set of federal requirements designed to significantly curb access to and the appeal of cigarettes and smokeless tobacco products to children and adolescents in the U.S.

  • Draft guidance on complying with advertising and marketing restrictions and other regulations restricting the sale and distribution of cigarettes and smokeless tobacco.
  • Enforcement Action Plan for Promotion and Advertising Restrictions.

Page Last Updated: 02/24/2015
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