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U.S. Department of Health and Human Services

Tobacco Products

Interactive Store Counter Photo

This interactive retail counter shows how the new cigarette health warnings will look on packages and advertisements starting by September 2012*. The before image shows a convenience store with packs of cigarettes and ads behind the counter. The after image shows the packages with the nine new cigarette health warnings applied.  

Use your mouse to drag the slider left or right to see the difference in cigarette packaging and advertisement. You can also use the A and D keys to move left or right. 








*The implementation date is uncertain, due to ongoing proceedings in the case of R.J. Reynolds Tobacco Co. v. U.S. Food and Drug Administration.  No. 11-1482 (D.D.C.), on appeal, No. 11-5332 (D.C. Cir.).