Use of “Light,” “Mild,” “Low,” or Similar Descriptors in the Label, Labeling, or Advertising of Tobacco Products

June 2010

  Guidance for Industry and FDA Staff: Use of “Light,” “Mild,” “Low,” or Similar Descriptors in the Label, Labeling, or Advertising of Tobacco Products

This guidance provides information in response to questions related to the use of “light,” “mild,” “low,” or similar descriptors in the label, labeling, or advertising of tobacco products, as provided in section 911(b) of the Federal Food, Drug, and Cosmetic Act (the act), as amended by the Family Smoking Prevention and Tobacco Control Act (Public Law 111-31).