One way that FDA protects the public from harm and promotes public health is by making sure you get accurate, science-based information to use the medicines and foods you need to get and stay well.
We do this by setting and enforcing high standards for product information and quality. This is to ensure that product labels are accurate and product advertising is clear, truthful, and in no way misleading.
FDA also seeks to provide clear information about how to use products to promote health or reduce harm so consumers and health professionals can make informed decisions. And we communicate new or emerging situations so you have up-to-date information about products on the market.
The way FDA helps the public get science-based information must also be science-based
To enhance the use of information that we provide the public, FDA needs a science-based approach for developing an effective communication strategy. This includes
- developing messages
- testing how the public understands information
- ensuring that the way we deliver information to relevant populations is optimal, and
- assessing the impact of the information on public understanding, attitudes, and behaviors.
FDA is also adapting its communications to rapidly evolving technologies that are driving major shifts in how you choose to receive and share information. To translate science-based regulatory decisions and information into public health gains, FDA is working to:
- identify gaps in key areas of knowledge and in reaching diverse audiences
- evaluate the effectiveness of FDA's Risk Communication, and
- integrate knowledge from research and evaluation into practice.
We do this by conducting research, encouraging extramural research, and seeking expert advice.