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U.S. Department of Health and Human Services

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Recall -- Firm Press Release

FDA posts press releases and other notices of recalls and market withdrawals from the firms involved as a service to consumers, the media, and other interested parties. FDA does not endorse either the product or the company.

Kellogg Company Issues Allergy Alert on Undeclared Milk in Kellogg's Pop-Tarts Frosted Blueberry Toaster Pastries

Contact:
Kris Charles
269-961-3779

FOR IMMEDIATE RELEASE --Battle Creek, MI -- December 14, 2006--Kellogg Company of Battle Creek, MI is recalling a limited number of cartons of Kellogg's Pop-Tarts Frosted Blueberry toaster pastries because they may contain undeclared milk.  People who have an allergy or severe sensitivity to milk, run the risk of serious or life-threatening allergic reaction if they consume this product.

The product was distributed to grocery retailers in Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Missouri, Mississippi, Montana, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia and West Virginia.

The product is packaged in a 14.7 oz – 8-count carton with a bar code of 38000 31010.  Only 8-count cartons with a manufacturing code beginning with AUG 27 07 CPC printed on the top of the carton are included in this alert.

No allergic reactions have been reported to date.

The recall was initiated after it was discovered that a limited number of Kellogg's Pop-Tarts Hot Fudge Sundae toaster pastries containing milk were mistakenly packed in Kellogg's Pop-Tarts Frosted Blueberry toaster pastries cartons that did not reveal the presence of milk on the label.

Consumers who have a Kellogg's® Pop-Tarts® Frosted Blueberry toaster pastries 8-ct carton with a bar code of 38000 31010 and a manufacturing code AUG 27 07 CPC printed on the top should call the Kellogg Consumer Response center at 1-800-237-1132.

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