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U.S. Department of Health and Human Services

Inspections, Compliance, Enforcement, and Criminal Investigations

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Amon Orchards 17-Oct-05

Department of Health and Human Services' logoDepartment of Health and Human Services

Public Health Service
Food and Drug Administration
  Detroit District
300 River Place
Suite 5900
Detroit, MI 48207
Telephone: 313-393-8100
FAX: 313-393-8139

Warning Letter



October 17, 2005

David Amon

Amon Orchards

8066 US 31 N.

P.O. Box 27

Acme, NII 49610

Dear Mr: Amon:

The Food and Drug Administration (FDA) has reviewed the labeling of your Tart Cherry Juice on your web site at www.amonorchards.com. This review shows serious Violations of theFederal Food, Drug; and Cosmetic Act (the Act) in the labeling of this product. You can find the Actand implementing regulations through links on FDA's Internet home page at www.fda.gov.

Under the Act, articles intended for use in the diagnosis, cure, mitigation, treatment or preventionConcentrate of disease in man are drugs [Section 201(g)(1)(B) of the Act; 21 USC 321(g)(1)(B)]. The labeling for your. Tart Cherry Juice Concentrate product on your web site bears the following claims:

"Breakthrough News: Cherries Prevent Cancer!"

"Sweet, juicy; delicious cherries are in season now through August, and research shows they can help you

Safeguard against cancer

Experts were, surprised when they discovered that cherries are packed with perillyl alcohol a natural chemical that not only flushes cancer-causing substances out of the

Relieve aches and pains . . .[A]nthocyanins [a substance in cherries] are . . . anti-inflammatory pain relievers 10 times stronger than aspirin or ibuprofen! If you're plagued with chronic pain of arthritis, headaches or even gout; pros say a daily bowl of cherries could ease your ache without side effects ."

In addition, your website includes links to other websites, including www.scienceagogo and www.cherrymkt.org, which include claims that cherries can treat or prevent various diseases.

The above list of claim is not intended to be an all-inclusive, but represents the types of claims found in your product labeling.

These claims cause your product to be a drug, as defined in section 201(g)(1)(B) of the Act [21 USC321(g)(1)(B)]. Because this product is not generally recognized as safe and effective when used as labeled, it is also a new drug as defined in section 201(p) of the Act [21 USC 321(p)]. Under section505 of the Act (21 USC 355), a new drug may not be legally marketed in the United States without anapproved New Drug Application (NDA). FDA approves a new drug on the basis of scientific datasubmitted by a drug sponsor to demonstrate that the drug is safe and effective.

The above violations are not meant to be an all-inclusive list of deficiencies in your products and their labeling. It is your responsibility to ensure that products marketed by your firm comply with the Act and its implementing regulations.

Failure to promptly correct these violations may result in enforcement action without further notice. Enforcement action may include seizure of violative products, injunction against the manufacturers and distributors of violative products, and. criminal sanctions against persons responsible for causing violation of the Act.

Please advise this office in writing, within 15 working days of receipt of this letter, as to the specific steps you have taken or will be taking to correct these violations, including the steps taken to assure that similar violations do not recur. Your reply should be directed to Judith A. Putz, Compliance Officer at above address.



Joann M. Givens

District Director

Detroit District Office