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U.S. Department of Health and Human Services

For Industry

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What are the requirements for displaying the graphic health warnings?

The Tobacco Control Act requires that the final nine graphic health warnings be randomly displayed on packages in as equal a number of times as possible on each cigarette brand within a 12-month period, and be randomly distributed throughout the United States.  The Tobacco Control Act also requires that the graphic health warnings be rotated quarterly in cigarette advertisements.  Companies’ plans for random display and rotation of graphic health warnings must be submitted to FDA for review and approval.

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