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Articles of Interest

Medscape Furthers Reach of FDA Health Professional Information

 

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The Food and Drug Administration and Medscape have teamed to broaden the reach of FDA’s health professional information. The Food and Drug Administration pursues available opportunity to enhance our ability to effectively communicate with the public that we serve. This Memorandum of Understanding (MOU) expands FDA’s outreach for communicating FDA health care messages.

Medscape Reach

With a large audience of physicians, nurses, pharmacists and healthcare professionals, Medscape online traffic averages more than 2.5 million physician visits per month, and over 6 million medical education programs were completed on Medscape in 2010.

Medscape Education is accredited by the Accreditation Council for Continuing Medical Education (ACCME), the American Nurses Credentialing Center (ANCC) and the Accreditation Council for Pharmacy Education (ACPE) to provide continuing professional education to physicians, nurses and pharmacists, respectively.

Collaborating with Medscape will:

  • Broaden outreach capacity to physicians, nurses and pharmacists by therapeutic area, practice and targeted specialties through CE (continuing education) activities, and
  • Broaden capacity to inform and educate healthcare professionals about potential risks associated with consumption/use of regulated products. 


Working Relationship

All materials and programming produced under the collaboration will be accessible to anyone and not limited to health professionals. The FDA Health Information is located in a dedicated section of Medscape at www.medscape.com/fda.

FDA intends to provide content to Medscape for use in informational and educational initiatives. On its website, Medscape has built an FDA-dedicated webpage that features FDA representatives. The FDA’s content on Medscape is free from advertising and complies with section 508 regulations related to access.

Content displayed on Medscape’s FDA web page features FDA experts, programs and messages, and is developed based on priorities with regard to important and timely communication and reflects input we receive from Medscape regarding health professionals’ interests and needs.

FDA and Medscape have a shared interest in communicating important safety and public health messages. The complete terms and framework of the partnership with Medscape are described in the Memorandum of Understanding published online at: http://go.usa.gov/8ef

- Anna M Fine, PharmD, is Director of the Health Professional Liaison Program in the FDA Office of Special Health Issues.