Pink Ribbon Sunday Program

African American and Hispanic women often do not get screened for breast cancer. Lack of screening can lead to later diagnosis, later entry into treatment, and even increased mortality.

The FDA Office of Women’s Health (OWH) launched the Pink Ribbon Sunday (PRS) program to educate African American and Hispanic women about early detection of breast cancer through mammography. The campaign strives to reduce breast cancer health disparities by empowering church leaders to develop mammography awareness programs tailored to the needs of their communities. Participating churches receive a PRS how-to-guide, free brochures, and technical support from FDA regional staff. The Pink Ribbon Sunday program targets church leaders because churches are important centers of spiritual, educational, and financial support for women of color.

The first campaign was conducted at 153 churches in Houston, TX in partnership with the local American Cancer Society. Pink Ribbon Sunday has since expanded to include over 2000 churches in urban and rural communities in Dallas, Atlanta, Washington, DC, Puerto Rico, and Oklahoma reaching over 100,000 women. PRS activities ranged from mobile mammography events and health fairs to “Pink” tea parties and concerts.

GET INVOLVED!

You can help. You may even save lives. As an active member of your church, temple, or congregation, you can organize Pink Ribbon events for your community. Click on the link for the Pink Ribbon Sunday guide to learn how to get started. It's easy.

 

Pink Ribbon Sunday How-to-Guide

 

Use these sample materials in your Pink Ribbon Sunday activities.

• Pink Ribbon Sunday Information Cards - English
• Pink Ribbon Sunday Information Cards - Spanish

 

• Pink Ribbon Sunday Flyer - English
• Pink Ribbon Sunday Flyer - Spanish

 

• Pink Ribbon Sunday Handout - English
• Pink Ribbon Sunday Handout - Spanish