Recognizing the need to provide busy women with reliable, easy-to-read health information, the FDA Office of Women's Health launched the "Take Time to Care" (TTTC) outreach initiative in 1998. TTTC is a multi-faceted program that disseminates free FDA health education materials through outreach activities and collaborative partnerships with national women's health organizations, health professionals, community and faith-based institutions, industry, universities, and other government agencies. Utilizing this outreach collaboration model, the FDA Office of Women’s Health has conducted several national outreach campaigns.
Diverse Women in Clinical Trials Initiative
The Diverse Women in Clinical Trials Initiative was developed in collaboration with the NIH Office of Research on Women's Health to raise awareness about diverse women of different ages, races, ethnic backgrounds, and health conditions participating in clinical trials and to share best practices about clinical research design, recruitment, and subpopulation analyses. The initiative includes a consumer awareness campaign, as well as, resources and workshops for health professionals and researchers.
Use Medicines Wisely Campaign
The Use Medicines Wisely campaign was developed to educate women about safe medication use. OWH created the “My Medicines” medicine record keeper which was translated into 14 languages and distributed throughout the United States in collaboration with 60 national organizations lead by the National Association of Chain Drug Stores (NACDS).
Pink Ribbon Sunday – Mammography Awareness Initiative
OWH launched the Pink Ribbon Sunday (PRS) campaign to educate African American and Hispanic women about early detection of breast cancer through mammography. The campaign strives to reduce breast cancer health disparities by empowering church leaders to develop mammography awareness programs tailored to the needs of their communities.
College Women's Campaign
The College Women's Campaign was created to provide young women with increased access to FDA health information. Through the campaign, OWH partners with colleges and universities nationwide to disseminate OWH health publications at college health centers, health education programs, wellness centers, and other campus locations. The campaign includes over 150 institutions including: Women's Colleges, Historically Black Colleges and Universities, Community Colleges, Hispanic-Serving Institutions, Schools of Nursing, Schools of Pharmacy, and Other Post-Secondary Schools.
OWH launched the diabetes campaign to raise public awareness on diabetes prevention and management. The first initiative was done in partnership with the American Diabetes Association (ADA) and the National Association of Chain Drug Stores (NACDS). In 2010, OWH launched a new project to educate women about the safe use of diabetes medicines and devices.
Menopause Hormone Therapy Campaign
In 2005, OWH launched an initiative to educate women about the risks and benefits of hormone replacement therapy. OWH partnered with all federal public health agencies and 26 national organizations to develop educational materials in English and Spanish that are distributed nationwide.