July 6, 2011
The U.S. Department of Agriculture, the U.S. Department of Health and Human Services, and the Ad Council are launching a new public service advertising campaign that encourages parents and caregivers to help protect their families from food poisoning by checking their food safety steps.
The new English and Spanish Food Safe Families PSAs feature specific safe food handling steps and communicate the risk of food poisoning. The campaign components include television, radio, print and digital PSAs. The campaign will also be supported by many partners, including the Partnership for Food Safety Education, food retailers, consumer groups and academia, as well as state and local agriculture and public health agencies.
By promoting Food Safe Families, you can become part of a nationwide effort to reduce the number of cases of foodborne illness—a serious but often unrecognized public health issue that equates to one in six Americans getting sick every year.
To get a sneak preview of the work, please click the link below. And don't forget to visit FoodSafety.gov to check your steps.