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U.S. Department of Health and Human Services


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Spot the Block Campaign

Spot The Block Campaign

What is "The Block"?  It's the Nutrition Facts Label on food packages!

Welcome to Spot the Block, the award-winning outreach campaign that challenges tweens (ages 9 to 13) to use the Nutrition Facts Label to make healthy food choices.  With engaging content plus hands-on parent information and grassroots outreach, kids and families across the U.S. can Spot the Block today – and every day!

Spot The Block: For Tweens


Spot the Block for tweens includes animated messages – and a just for tweens website with activities, quizzes, and more! 

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Spot The Block: For Parents


Spot the Block encourages parents to help their kids establish good eating habits by using the Nutrition Facts Label when making food choices.  Ensuring that kids understand and use the label is an important step in helping them fight childhood obesity today and preventing health problems later in life.

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Spot The Block: Grassroots Community Outreach


Reaching tweens in their communities is an important aspect of the Spot The Block campaign. Grassroots educators and local partners can find tools here that help engage kids in their own neighborhoods, bringing nutrition information to them where they live, gather, and play.