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U.S. Department of Health and Human Services

Drugs

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Prescription Drug Promotion Research

The Center for Drug Evaluation and Research (CDER) has an active research program designed to investigate applied and theoretical issues in the communication of risk and benefit information in direct-to-consumer (DTC) and professional promotional prescription drug materials.  For more information about this research, please visit Office of Prescription Drug Promotion (OPDP) Research.

 

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