Below is a sortable listing of Advertising Guidances.

Advertising Aerosol Steroid Product Safety Information in Prescription Drug Advertising and Promotional Labeling (PDF - 84KB) Final Guidance 12/01/97
Advertising Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Prescription Drugs (PDF - 303KB) Draft Guidance, Revision II 08/05/15
Advertising Direct-to-Consumer Television Advertisements -- FDAAA DTC Television Ad Pre-Dissemination Review Program (PDF - 314KB) Draft Guidance 03/12/12
Advertising Consumer-Directed Broadcast Advertisements (PDF - 36KB) Final Guidance 08/01/99
Advertising Consumer-Directed Broadcast Advertisements Questions and Answers (PDF - 83KB) Final Guidance 08/01/99
Advertising Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics (PDF - 118KB) Draft Guidance 01/13/14
Advertising Industry-Supported Scientific and Educational Activites (PDF - 428KB) Final Guidance 12/03/97
Advertising Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices (PDF - 136KB) Draft Guidance 06/17/14
Advertising Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices (PDF - 176KB) Draft Guidance 06/17/14
Advertising Presenting Risk Information in Prescription Drug and Medical Device Promotion (PDF - 1.2MB) Draft Guidance 05/27/09
Advertising Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling-Final (PDF - 153KB) Final Guidance 01/24/12
Advertising Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling (PDF - 97KB) Draft Guidance 11/18/13
OC (Withdrawn) Consumer-Directed Broadcast Advertising of Restricted Devices Updated February 4, 2004; withdrawn 9/28/2012 02/10/04

Page Last Updated: 09/08/2015
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